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Business Partner Magazine

Tips and advice for entrepreneurs, start-ups and SMEs

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What are Haemotologic Malignancies?

May 7, 2025 by BPM Team

Scientist analyzing blood sample in vacutainer with researching team

Cancer is still one of the most dangerous and challenging to treat umbrella health conditions. Haematological malignancies, which are cancers that impact the bone marrow, lymphatic system, and blood, were an under-researched area until recently. While these diseases are diverse, … [Read more...]

A/B Testing Your Website Design: What to Test and Why It Matters

February 19, 2025 by BPM Team

Website development layout sketch drawing

This article contains affiliate links. For more info, see disclosure. A high-performing website doesn't happen by chance – it's the result of strategic design, user-focused development, and continuous optimisation. One of the most effective ways to refine your site and boost … [Read more...]

A Beginner’s Guide to A/B Testing in Paid Advertising: Best Practices and Pitfalls

October 21, 2024 by BPM Team

Depiction of A/B test on a tablet screen

Businesses and marketers often make the mistake of relying only on research when they run a paid advertising campaign. While researching is a crucial part of the process, the work does not end there. The truth is that no amount of research will guarantee that every campaign will … [Read more...]

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Innovation in Business MarTech Awards – Best SME Business Support Platform 2024 – UK

Innovation in Business MarTech Awards 2024 UK

CorporateLivewire: Innovation & Excellence Awards – Business Publication of the Year

CorporateLivewire: Innovation & Excellence Awards - Business Publication of the Year

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