eCommerce now accounts for roughly 14% of total retail sales. In the US alone in 2018, online retailers made a total of $504 billion in sales revenue. Entrepreneurs are able to set up an online presence at a fraction of the cost to set up a physical retail store. Smaller business … [Read more...]
Using Social Media to Boost In-Store Sales (Infographic)
Did you know that 74% of people use social media to guide their purchasing decisions? Connecting online efforts to offline store visits is one of the biggest challenges of social media marketing but if you don’t utilize these platforms, you’re leaving money on the … [Read more...]
How is ‘Social Shopping’ Reshaping Online Retail?
The future of retail might seem pretty dismal. Malls are losing major anchor stores and everyone is asking, “where are all the shoppers?” The truth is, it is a tough time for retailers and fashion apparel brands across the world but retail is far from being obsolete. In fact, WWD … [Read more...]
