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Business Partner Magazine

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Storytelling That Resonates: Crafting Customer Journeys with a Human Touch

December 30, 2024 by BPM Team

Chris Bretschger

Modern consumers are bombarded with product and service ads and promotional content from brands online and on social media. They’ve become immune to modern advertising, instead relying on human connections with brands that demonstrate their value. Storytelling is a great way … [Read more...]

Creating Long-Lasting Acrylic and Lanyard Keychains

December 17, 2024 by BPM Team

Selection of acrylic keychains

Keychains tend to be more portable than keys. It is a small extension of who we are. Practical accessories can be fashionable, memorable, and, in some cases, sentimental. Two popular options that let you combine durability with personal style are acrylic keychains and lanyard … [Read more...]

Are you a lawyer? Here are your highest volume legal keywords

October 22, 2024 by BPM Team

SEO - Search Engine Optimization for Online Marketing Concept. Modern interface showing symbol of keyword research website promotion by optimize customer searching and analysis

Author: Marshall Thurlow If you’re looking for some free SEO marketing advice for your law firm, this article covers the highest volume legal keywords. As a marketing consultant who has worked on SEO campaigns for 10 years, I’ve developed a great methodology to help … [Read more...]

A Beginner’s Guide to A/B Testing in Paid Advertising: Best Practices and Pitfalls

October 21, 2024 by BPM Team

Depiction of A/B test on a tablet screen

Businesses and marketers often make the mistake of relying only on research when they run a paid advertising campaign. While researching is a crucial part of the process, the work does not end there. The truth is that no amount of research will guarantee that every campaign will … [Read more...]

5 Restaurant Branding Ideas for Increased Awareness

October 3, 2024 by BPM Team

Well-lit European restaurant

The restaurant industry is highly competitive, so branding efforts are the best way to stand out from similar businesses. Successful branding can turn first-time visitors into loyal customers and create a memorable dining experience. Here, we present five actionable restaurant … [Read more...]

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