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Business Partner Magazine

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How Profit Tracking Software Can Increase Business Profitability

May 13, 2025 by BPM Team

Business professional analyzing marketing performance charts on a laptop using profit tracking software

Navigating the landscape of marketing software presents a challenge, as a multitude of options compete for attention. Companies must ensure their investment in advertising delivers measurable value, which is fundamental to sustained growth and stability. Selecting software … [Read more...]

How To Enhance Your Marketing Strategy With SPC

May 9, 2025 by BPM Team

Coworkers working together with marketing analytics

Marketing is becoming more data-driven than ever, and businesses that effectively leverage analytics are seeing the biggest gains in performance. One powerful tool that can give you an edge is SPC, or statistical process control. While SPC has traditionally been used in … [Read more...]

The Top Social Media Platforms in 2025

March 20, 2025 by BPM Team

This article contains affiliate links. For more info, see disclosure. Social media is constantly evolving, with new trends and platforms shaping the way we connect, engage, and market. With numerous platforms competing for user attention, businesses must stay informed about … [Read more...]

The Significance of Exterior Business Signs

January 20, 2025 by BPM Team

Signage on stores and buildings in New York

Outdoor business signs play a significant role in the realm of commerce by serving as a company impression to potential customers and boosting visibility and appeal when designed effectively—conversely deterring patrons if poorly executed—this piece explores the diverse facets of … [Read more...]

Storytelling That Resonates: Crafting Customer Journeys with a Human Touch

December 30, 2024 by BPM Team

Chris Bretschger

Modern consumers are bombarded with product and service ads and promotional content from brands online and on social media. They’ve become immune to modern advertising, instead relying on human connections with brands that demonstrate their value. Storytelling is a great way … [Read more...]

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Innovation in Business MarTech Awards – Best SME Business Support Platform 2024 – UK

Innovation in Business MarTech Awards 2024 UK

CorporateLivewire: Innovation & Excellence Awards – Business Publication of the Year

CorporateLivewire: Innovation & Excellence Awards - Business Publication of the Year

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