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Business Partner Magazine

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Inbound Marketing vs. Paid Marketing for New Businesses

September 25, 2016 by Matthew Murray

People Discussion with laptops

This article contains affiliate links. For more info see disclosure. When a new business opens its doors, it has to decide how to allocate its marketing budget. While there are a lot of factors that go into marketing, the first decision has to do with inbound versus paid, … [Read more...]

Top Ten Tips to Increase Sales

September 15, 2016 by Alex Williams

Data and graph analysis on white printed paper

While having the best product or products in the game sure helps, it is not the only way to improve your sales. In a lot of situations, prices are what they are and discounts only go as far, but some businesses still have better sales than others. How? Well, there are a lot of … [Read more...]

The Critical Importance of Lead Validation In Internet Marketing

September 13, 2016 by Aaron Wittersheim

Crop analyst typing on laptop while working with graphs

When you build a site for lead generation, it is essential that you set up a vetting system for your conversions. Otherwise, you’ll be opening up a black hole for quality leads to fall into. As stated in the “The Importance of Lead Validation” study, half of a company’s website … [Read more...]

Using Clienteling to Establish Lasting Customer Relationships

August 22, 2016 by Malik Muhammad

A cup of coffee and coffee beans

The experience of imbibing coffee is a passion of mine. This love for enjoying coffee means I seek out the most cost effective, comfortable and special places to indulge in this most important of personal rituals. I was recently in a popular coffee chain where the barista asked … [Read more...]

Appealing to All Senses – An Infographic

August 18, 2016 by BPM Team

Diverse People Working

With digital media growth, what place does in-person marketing have in the marketing mix? With digital marketing, the primary means of promotion for many marketers, one company wanted to assess the marketing tactics currently favoured by UK businesses, in light of the known … [Read more...]

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