Avoid using scare tactics in advertising: Consumers may feel anxious about their financial situation during a slow economy. Advertisements that use fear-based messaging, such as warnings about the consequences of not buying a product or service, can exacerbate these feelings and … [Read more...]
The Power of Imagery: Benefits of Adding more Images to your Website
People love browsing through high-definition images and photographs just as much as they enjoy uploading them. The popularity of imagery has supported the rise of multiple social media platforms based solely around imagery, including Instagram and Snapchat. In 2023, businesses … [Read more...]
Why You Should Spend on Marketing During a Recession
There’s a bit of back and forth about whether we’ll technically go into recession in the U.S., with analysts all seeming to have their own guess, but what we do know is that the economy has hit a rough patch. When that happens, there’s a tendency to start cutting marketing … [Read more...]
Open Loyalty releases 2023 Loyalty Trends Report
Open Loyalty, a leading provider of loyalty solutions, has released its 2023 Loyalty Trends Report. The report features interviews with key figures from the loyalty space and examines the future of loyalty marketing across many different areas. The report provides an … [Read more...]
Maximizing Your Digital Marketing ROI
As digital marketing has quickly become the primary method of connecting with customers and connecting with them, it has become increasingly important to focus on maximizing your digital marketing ROI. Many businesses and organizations are putting tremendous effort into their … [Read more...]
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