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Business Partner Magazine

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Tips on Integrating Text Message Marketing Into Campaigns

January 18, 2024 by BPM Team

Woman using her phone for messaging

In today's dynamic realm of digital marketing, businesses are consistently seeking innovative avenues to establish connections with their audience. In recent times, text message marketing has garnered significant attention and recognition as an effective technique in the … [Read more...]

Crafting A Unique Value Proposition For Food Products

January 15, 2024 by Sandra Hinshelwood

Unique Value Proposition write on sticky notes isolated on wooden table

In the competitive food industry, creating a compelling and unique value proposition is essential for companies to differentiate their products and connect with consumers. A compelling value proposition communicates the key benefits customers can expect from your food brand. It … [Read more...]

Audio Entertainment Reigns Supreme in 2023

January 3, 2024 by BPM Team

Wireless headphones

According to Edison Research, there were an estimated 209 million podcast listeners in the United States alone in 2022 — and millions more worldwide. However, some might be interested to learn that the behaviors and preferences of this growing audience are even more dedicated … [Read more...]

Harnessing the Power of Data in Marketing: A Comprehensive Guide

December 29, 2023 by Admin

Team work process. Marketing strategy brainstorming.

Welcome to the realm of data-driven marketing! This blog post from a top UK marketing agency is a deep dive into using data effectively to meet marketing goals, eliminating reliance on assumptions and personal opinions. 1. The Dominance of Data-Driven Decisions: We kick off … [Read more...]

The Power of Micro-Influencers in Niche Marketing

December 28, 2023 by BPM Team

Cropped shot of an attractive young beauty influencer live streaming from her living room at home

Let's talk about niche marketing – where regular folks like you and me are changing how ads work.  In this guide, we'll explore the cool world of micro-influencers.  These are everyday people who have a big impact on connecting with and getting the attention of … [Read more...]

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