According to the World Economic Forum, millennials are the largest group of adult consumers, representing 23 percent of the global population. About one-quarter of the Millennials live in Asia. Born between 1980 and 1994, the millennials are the most educated demographic … [Read more...]
Open Loyalty releases 2023 Loyalty Trends Report
Open Loyalty, a leading provider of loyalty solutions, has released its 2023 Loyalty Trends Report. The report features interviews with key figures from the loyalty space and examines the future of loyalty marketing across many different areas. The report provides an … [Read more...]
Top 8 Strategies To Target Your B2b Audience
Different sellers will use different sales/marketing strategies. Still, the following are some of the most important ones you need to be mindful of. This article is a collection of top strategies that will allow you to best target your audience within the business-to-business … [Read more...]
The 3 Common Mistakes With Email Marketing To Avoid
Email marketing is one of the most powerful tools and is the most misunderstood. Many people have written it off as obsolete countless times, only for it to remain an effective and essential strategy for marketing. Unfortunately, because it is often not given the attention it … [Read more...]
Why You Should Invest In Market Research
The cost of everything is going up, from marketing to production; thus, how can you tell whether it is the appropriate moment to invest more money in market research? Some businesses are reluctant to spend more money on market research for their company because of the high … [Read more...]
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