Welcome to the realm of data-driven marketing! This blog post from a top UK marketing agency is a deep dive into using data effectively to meet marketing goals, eliminating reliance on assumptions and personal opinions. 1. The Dominance of Data-Driven Decisions: We kick off … [Read more...]
The Power of Micro-Influencers in Niche Marketing
Let's talk about niche marketing – where regular folks like you and me are changing how ads work. In this guide, we'll explore the cool world of micro-influencers. These are everyday people who have a big impact on connecting with and getting the attention of … [Read more...]
Experiential Marketing for Startup and Small Business Budgets
By Ray Sheehan, Founder — Old City Media Many businesses have begun to realize how low the return on investment is on traditional forms of marketing, such as advertising. These days, one of the best ways to connect with customers is through experiential marketing: creating an … [Read more...]
New Year, New Strategies: Using SMS Campaigns for Year-End Promotions
As the calendar barrels towards the next year, brands enter a pivotal window for capturing year-end holiday sales amid New Year's celebrations. Promotional SMS campaigns provide the precision messaging needed to break through the seasonal noise and drive conversions when timing … [Read more...]
Best 5 Marketing Strategies For Essential Oils Business
Essential oils have numerous applications in cosmetics, aromatherapy, and healthcare, so the sector is thriving and growing in income. Due to increased competition in the sector, you must implement effective essential oil marketing methods to differentiate yourself. Having zeal, … [Read more...]
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