Marketing of late feels like a different world. We are seeing how businesses take shape in a post-pandemic world, and we’re witnessing some fundamental shifts in consumer behaviors and the rapid growth of a few specific channels. All these changes are going to keep companies on … [Read more...]
Why You Shouldn’t Neglect Traditional Marketing Channels
Digital marketing has surpassed traditional marketing in many sectors today. Proponents cite the ability to target specific groups and ease of analysing results. Promotional materials can be refined based on results from social media, email campaigns and your website. And yes, … [Read more...]
How to Market a Trucking Business
Marketing is a core mandate of any business looking to expand and grow a customer base. The trucking industry is a slow business when it comes to growth aspects, is cost-intensive and revenue is dependent on customer inflow to the company. Sufficient income and customer inflow … [Read more...]
2022 B2B Content Marketing Trends: What Do You Need to Do to Get on Top
Business marketing evolved over the years. From simple handmade efforts, it developed various ways to communicate with its audience, which preference changes rapidly. Content marketers, specifically, are always on their toes to stay updated and relevant. They need to … [Read more...]
Merits and Demerits of Direct Marketing
Evidence has it that highly targeted marketing is still effective. What happens when you are interrupted by a positive message? The interruption has two contradicting effects; if you are interested in the idea or product, you will be impacted positively. Conversely, if not … [Read more...]
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