In the competitive food industry, creating a compelling and unique value proposition is essential for companies to differentiate their products and connect with consumers. A compelling value proposition communicates the key benefits customers can expect from your food brand. It … [Read more...]
Audio Entertainment Reigns Supreme in 2023
According to Edison Research, there were an estimated 209 million podcast listeners in the United States alone in 2022 — and millions more worldwide. However, some might be interested to learn that the behaviors and preferences of this growing audience are even more dedicated … [Read more...]
Harnessing the Power of Data in Marketing: A Comprehensive Guide
Welcome to the realm of data-driven marketing! This blog post from a top UK marketing agency is a deep dive into using data effectively to meet marketing goals, eliminating reliance on assumptions and personal opinions. 1. The Dominance of Data-Driven Decisions: We kick off … [Read more...]
The Power of Micro-Influencers in Niche Marketing
Let's talk about niche marketing – where regular folks like you and me are changing how ads work. In this guide, we'll explore the cool world of micro-influencers. These are everyday people who have a big impact on connecting with and getting the attention of … [Read more...]
Experiential Marketing for Startup and Small Business Budgets
By Ray Sheehan, Founder — Old City Media Many businesses have begun to realize how low the return on investment is on traditional forms of marketing, such as advertising. These days, one of the best ways to connect with customers is through experiential marketing: creating an … [Read more...]
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