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Business Partner Magazine

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6 Simple Ways To Improve Marketing Efficiency

December 9, 2025 by BPM Team

group of female and male architects working on blueprint at desk with laptops in loft office

Marketing teams in small businesses and startups manage many responsibilities, from creating content to analyzing campaign data. Streamlined marketing efforts will help you use resources more effectively, budgets stretch further, and campaign performance improves. It’s time to … [Read more...]

AI Agent Revolutionizing Influencer Talent Management

December 2, 2025 by BPM Team

Earnestly AI website banner showing the tagline ‘An influencer agent that never sleeps,’ a call-to-action button, performance stats, and a video preview.

Artificial Intelligence is reshaping our daily lives and redefining how businesses operate. Influencer talent management is no exception. Just as repetitive human labor was replaced during the Industrial Revolution, today routine marketing tasks are being automated — this time by … [Read more...]

The Complete Guide to B2B Lead Generation in 2025

October 3, 2025 by BPM Team

B2B lead generation services

B2B lead generation in 2025 looks very different from where it stood five years ago. Back then, companies leaned heavily on email blasts, generic outreach, and volume-driven tactics. Today, lead generation has become sharper, more data-driven, and far more personalized. The shift … [Read more...]

Why Strong Branding For Law Firms Turns Trust Into More Clients

September 9, 2025 by BPM Team

Business and lawyers discussing contract papers with brass scale on desk in office.

When someone searches for legal advice, they are often overwhelmed with options. What makes them choose one firm over another?  More often than not, it comes down to branding.  In this article, we’ll explore why branding for law firms is essential, how it supports … [Read more...]

Effective Ways To Build Your Auto Business To Stand Out

August 16, 2025 by BPM Team

Woman client with auto mechanic at the car service

Running an auto business is more than fixing cars; it’s about building trust, creating visibility, and delivering outstanding service. To stand out, you need smart marketing strategies that showcase unique strengths while bringing value to your customers.  The following … [Read more...]

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Innovation in Business MarTech Awards – Best SME Business Support Platform 2024 – UK

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CorporateLivewire: Innovation & Excellence Awards - Business Publication of the Year

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