This article was updated in October 2026. Marketing is an essential part of business success. The right strategy can help you reach your target audience, communicate the value of your products or services and turn interested prospects into customers. However, effective … [Read more...]
Is Fear of Selling Restricting Your Business Growth?
By Steve Torjussen Updated September 2026 Mention selling to most people and they can probably recount an experience of being cold-called, pressured or pursued by someone who appeared more interested in making a sale than understanding the person in front of them. As a … [Read more...]
Why the “Numbers Game” in Cold Email is Actually a Trap for Small Businesses
You just spent three hours agonizing over the perfect cold email pitch. You researched your prospects, nailed the value proposition, and crafted a subject line you’re genuinely proud of. You hit send on a batch of 500. Exactly zero people reply. The immediate instinct is to … [Read more...]
Thinking of Podcasting for Your Business? 5 Essentials to Consider
Last update September 2026 Podcasting gives businesses another way to share useful information, demonstrate expertise and build stronger relationships with their audiences. Listeners can access episodes through smartphones, computers, smart speakers and in-car systems, making … [Read more...]
What Growing Vegetables Can Teach You About Growing a Business
Last updated September 2026 One of my great passions outside business is spending time on my allotment, where I grow a variety of vegetables throughout the season. Gardening is an ongoing learning process. Although there are hundreds of books and programmes offering advice, … [Read more...]
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