By Steve Torjussen Updated September 2026 Mention selling to most people and they can probably recount an experience of being cold-called, pressured or pursued by someone who appeared more interested in making a sale than understanding the person in front of them. As a … [Read more...]
Why the “Numbers Game” in Cold Email is Actually a Trap for Small Businesses
You just spent three hours agonizing over the perfect cold email pitch. You researched your prospects, nailed the value proposition, and crafted a subject line you’re genuinely proud of. You hit send on a batch of 500. Exactly zero people reply. The immediate instinct is to … [Read more...]
Thinking of Podcasting for Your Business? 5 Essentials to Consider
Last update September 2026 Podcasting gives businesses another way to share useful information, demonstrate expertise and build stronger relationships with their audiences. Listeners can access episodes through smartphones, computers, smart speakers and in-car systems, making … [Read more...]
What Growing Vegetables Can Teach You About Growing a Business
Last updated September 2026 One of my great passions outside business is spending time on my allotment, where I grow a variety of vegetables throughout the season. Gardening is an ongoing learning process. Although there are hundreds of books and programmes offering advice, … [Read more...]
Evaluating the Lifetime Value: Understanding Frame Materials, Fabric Weights, and Print Longevity Before Buying
Source: Freepik An exhibition tent is nothing like a temporary tent at a trade show. It's a tangible brand, a work area for event teams, and an investment that is anticipated to play well over a number of appearances. Although purchase price may be the most critical piece … [Read more...]
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