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Blogging – from Personal Journals to Big Business Marketing

March 7, 2018 by Guest Post Leave a Comment

Who would have thought that blogging would become so popular from its humble beginnings in the 1990’s?

In 1999 there were an estimated 23 blogs in total!

Compare that to today’s figures and you can see just how far blogging has come – we can now browse through millions of blogs relating to a myriad of different subjects, from sports and baking, to television and technology.

There is a blog for practically any subject you can think of and there are hundreds of different blogging platforms such as Blogger, Tumblr and WordPress that enable users to create detailed and content rich posts in a matter of minutes.

Initially, online blogs were simply used as a form of personal journal – pioneers of blogging such as Jorn Barger and Peter Merholz created the first blogs as a way to share their thoughts and online links.

Today however, blogging has evolved into so much more than that. We use blogs to enhance our business, provide additional information about our products, and even cover things such as online gaming and sports competitions.

Moreover, the actual content and features a blog can include has also evolved – we can include digital media, social sharing buttons, and even comment plugins that allow users to give their thoughts on our articles!

Blogging means business in today’s modern world. If you have a business, you should probably invest in a blog. Statistics show that running an active blog can increase sales and also improve the reputation of your company.

Furthermore, a blog can help build up a bond of trust with your customers, and can enhance your brand reputation – customers become interested in your articles and look forward to reading new content.

Website builder have created an interesting infographic containing a multitude of information relating to the history of blogging and its evolution for your viewing pleasure.

3 Lesser known facts about Google – Infographic

March 7, 2018 by Guest Post Leave a Comment

Whether you are a Washington based corporate conglomerate or a one-man business running from a small town, the digital journey of your business closely depends upon Google! This huge company has grown to such a massive size- both in terms of revenue and reputation- that no business on digital arena can be free from its impact. A single statement of Google can change the way the SEO agencies of the world work. A single recommendation of Google can make web designer unlearn what s/he have learned so far. We can say that the Google has become a living inspiration for the digital world. The company has its share of fun side too. Here are a few strange facts about Google that you probably didn’t know:

Things that Google didn’t know

Google seems to know all, but the reality is that its founders weren’t always that bright. You might marvel at the minimalist approach of the Google’s homepage. But it was the lack of HTML knowledge that forced the founders to create such a simple page! There were other technical things that they didn’t know. Ironically the founders of this giant search engine didn’t know how to create a submit button. That is why people had to use return key of performing searches. They might have the technical limitation but it was their broad vision and innovative thoughts that took Google to great heights.

Concept of Doodle

The concept of Doodle came into the founder’s mind when the duo went to attend Burning Man festival in Nevada. They placed a man behind O of Google to inform a person that as the duo wasn’t around, the tech issues could not be solved promptly and people would have to wait for some time.

Meet Nooglers

Noogler is the term used for new Google employees. There is a great orientation program for motivating new Googlers. Besides, the company firmly believed in open door policy. Yes, there are some quirky rites too. Every Thursday the Nooglers attend the meeting where they can ask questions to the senior management. What’s quirky about this? In the meeting, each Noogler has to wear a colorful hat representing the brand colors of the company. The first two days a Noogler spends lots of time with other members in a huge room just to complete the formalities like receiving the badge, filing forms, getting a laptop, etc. Oh yes, and socializing with other members too. From the day third the Noogler starts learning the professional things about his or her profession.

Infographic by Reseller Cube

About the Author

Mark Andrew is a web developer with varied interests- travel, wildlife, history, art, and of course technology! He is a keen supporter of free internet and when not in the cabin, he loves to spend his time outdoors exploring the world, people and technology.

The Evolution of Cloud Communications in 2018

March 2, 2018 by Guest Post Leave a Comment

For tech-savvy businesses and IT executives, cloud computing is more than just an industry buzzword. More and more companies are turning their attention to how they can leverage technology cloud-computing tech to accomplish their business objectives, including reduction of overheads, cost savings, increased business flexibility, attention to the latest security measures, and more.

2018 is slated to be a big year for cloud communications and, as the numbers show, nearly every business that wants to remain competitive is utilizing cloud computing to expand their business model. Let’s take a look at some of the ways that the cloud is evolving.

More Cloud Storage Capacity

Nearly every industry is shifting its business model to cloud, which, in turn, is increasing the number of companies looking to service this ever-expanding demand. Service providers are bringing more data centers online and increasing their storage equipment. According to a recent Cisco survey, it was estimated that the total amount of data stored worldwide in data centers would be 370 exabytes (EB), while global storage capacity would be 600 EB. For 2018, these numbers are expected to hit 1.1 Zettabytes ZB), more than twice the space available in the previous years.

This exponential growth of available storage hasn’t gone unnoticed by businesses that are looking to embrace the zeitgeist and utilize the new capabilities of cloud computing. As an example, businesses that embrace a Big-Data-based approach can analyze larger-than-before data sets and derive invaluable insights into how their target markets behave, where costs are expected to grow, how to optimize the “human component” of a company’s infrastructure, and strategic financial investments that produce a favorable ROI.

Best of all, small businesses and startups can utilize the same cloud-computing services of the larger companies, leveling the playing field for emerging services, products, and technology. SaaS-based tech, or Software as a Service, via the cloud, has opened a flexible solution that provides cost-effective possibilities to experiment and integrate these new cloud services. Similarly, cloud computing is encompassing infrastructure (IaaS) and platforms (PaaS), which can allow public and private sectors the ability to manage their businesses in a cloud-centric way.

Unprecedented Growth in the Cloud Computing Industry

The aforementioned Cisco survey also had a number of forecasts that are coming true:

SaaS will account for 60% of all cloud-based workloads in 2018
PaaS solutions will experience a 5% percent growth rate in 2018
IaaS solutions are set to grow by 13% in 2018

While these projections were made in 2016, recent data has shown this to be modest, though prescient prediction in the cloud-computing industry, with IaaS actually tripling in Cisco’s study. Therefore, businesses that want to step-up their efforts while simplifying their operations can look to SaaS, IaaS, and PaaS as the new trends to follow.

Enhanced Internet Quality

With the expansion of global storage capacity by service providers set to increase by 2018 (and showing no sign of slowing down), it also follows that the quality of the Internet and emerging tech that can give individuals and businesses the ability to integrate cloud-based services such as virtual phone numbers will increase. After all, consumers want faster connections and better service from their network providers. With companies like Qualcomm Snapdragon leading the way towards this ever-accelerating trend, 2018 should see a number of industry players looking to work on these improvements, especially in regards to the emerging technology of full 5G networks. This enhanced quality of networking will increase the demand for faster load times, highly-responsive services, and never-before-seen apps. Smart organizations have already begun to reevaluate website platforms to be more responsive, but emerging technologies, like the Internet of Things(IoT) and the Internet of Everything (IoE) industries are set to explode in growth due to these faster and more efficient network speeds.

The Cloud and the Internet of Everything (IoE)

For those who were paying attention in 2017, IoT and AI (artificial intelligence) played a pivotal role in the changing forecasts of the tech community. Industry innovators like Elon Musk have made a number of comments on the potential that these technologies can not only benefit businesses but also towards the general quality of life of people globally. Industry experts have been anticipating IoT’s own growth due to the continuous innovations that cloud computing can offer. This has pushed innovation for IoE to take center stage, as cloud computing can facilitate IoE’s efficacy in machine-to-machine communication, data processing, and how humans communicate with nearly everything in their environment. In short, cloud computing aims to simply the world in all interactions, thanks to the cloud.

As end-users, consumers can potentially interact intelligently with every device in a network — and how humans interact. As an example, Google’s Pixel Buds are a wearable headset equipped with the ability to translate around 40 languages in real-time for its user. Similarly, the IoE provides businesses with an increased insight into how consumers interface with their products or services, yielding data that can help simplify customer experiences through automation. Considering that automated procedures, like Japan’s introduction of smart robots into the hospitality industry, can facilitate a positive experience for those staying in hotels, it goes to follow that savvy startups will seek to bring IoE and the cloud to every aspect of our lives in 2018.

Bringing Security Measures with the Cloud

2017 was a challenging year for security breaches and cyber attacks, which have included the likes of WannaCry ransomware, the CIA Vault 7 attack, and the hacking of Big 3 credit bureau Equifax. 2018 is expected to have even more security challenges of this nature as cyber attackers become more sophisticated. Therefore, security analysts in nearly every sector and industry (government, public, and private) will have to modernize their methodology to encompass more and more sophisticated strategies as malicious entities infiltrate their organizations.

Cloud computing services have already begun to play a role in mitigating these attacks through facilitating the use of tools like SEIM services (security information and event management) as necessary defense mechanisms because budget-conscious organizations may not have the resources, manpower, and know-how to prevent such advanced security breaches on their own.

About the Author

Tom Senkus is known as a freelance writer and author of over 9 books which are available now on Amazon. Some of Tom’s work includes articles in the financial, tech, and telecom sectors. In his spare time, he likes to play music, stay up to date on some of the latest technology, and read books of Russian literature.

Developing Threats in Mobile Phishing

February 23, 2018 by Guest Post Leave a Comment

As much as mobile technology has evolved over the years, so has the mobile malware. In the past recent years, we have seen an increasing volume of attack direct at mobile devices – such mobile phishing. Even though phishing is nearly a household term these days, its execution and how it affects mobile device users, in general, has not been explored that much. And if complexity were not bad enough, the differing mobile phishing techniques used by fraudsters are far more terrifying to learn.

How mobile phishing works is similar to how it is being used to attack PCs or laptops. But aside from malicious email or fake website, there are other phishing techniques that attackers can use to lure their victim to provide their personal information unintentionally.

From SMS phishing, malicious apps, to modified content and URL Padding, check out the developing threats in mobile phishing by checking out the infographic below from TeleMessage.

Infographic by Telemessage

10 Reasons Why Digital Marketing Can Help You Grow Your Business

October 24, 2017 by Guest Post Leave a Comment

With the advancement and improvement of present-day innovations and digital marketing in businesses, little and medium associations are doing all that they can to learn how digital marketing can help them.

Different businesses are either changing their plans of action to an online one, or expanding existing marketing attempts with digital marketing for business development.

Going Digital is the path toward pulling in centered gatherings of individuals online that will spell the distinction between a successful flourishing business – and a failed one.

Notwithstanding the likelihood that you get enormous measures of step by step traffic to your site, they would not mean anything unless they change over to leads, deals or sales.

The following 10 reasons will demonstrate to you why digital marketing is vital to businesses as a compelling advertising channel that can enable you to build up your business.

By Offering Equal Opportunities to All Kinds of Businesses

Gone are the days when business visionaries think that Digital Marketing for business is only for multinationals and significant organizations that have the satisfactory resources required to mount an internet advertising campaign.

Digital Marketing really levels the chances, giving medium and private ventures the chance to go up against the enormous organizations and draw in their offer of audiences in same focused way.

With advantages of digital marketing for independent ventures, little associations now have the resources for perform deals and related marketing methods that were heretofore open to established businesses.

With focused marketing, independent little organizations can effectively attract customers, living anyplace on the planet paying little mind to the likelihood that they don’t have physical branches or online stores in the specific areas.

Digital marketing for business development gives a wide range of businesses a chance to work with a measure of competency, and this is the manner by which digital marketing enables a business to manufacture their image awareness and improve benefits.

Digital Marketing is Affordable and Gives Real-Time Results

Digital Marketing gives small organizations the opportunity to win over audiences and does this at a sensible cost, and sometimes free of charge.

According to Gartner’s Digital Marketing Spend Report – “Up to 40% of respondents guaranteed getting impressive savings by using digital marketing techniques for advancement for their items and administrations”. With DM, you don’t have to sit tight for quite a long time for a lift to your business that could be a case for a fax or shape to be returned in customary marketing channels.

By catering to the Mobile Consumers and Social Media Followers for compelling Brand Building

With no uncertainty, portable marketing is the most effective medium of information dispersal and correspondence, realized by the speedy development of PDAs, advanced mobile phones, devices, tablets and other internet gadgets. These cell phones have transformed into a central bit of worldwide life that 80% of adults in India dependably keep in contact with their advanced mobile phones.

This is the best time to have DM endeavors expected towards versatile customers, making prepared for them towards accomplishing better improvement and speedier augmentation. Versatile gadgets have developed from being the options for tablets, laptops and PCs, into something that is influencing their purchasing decisions.

By Facilitating Interaction with Targeted Audiences and ensuring Conversion

One reason why DM is assuming control over ordinary marketing channels is the limit of digital gadgets to interface with audiences continuously in real time. Engagement in different structures is the thing that your customers want to get while interfacing with your business. How your business handles such engagements and correspondences will spell the complexity between business accomplishment and disappointment.

Interacting and giving your customers honest to goodness engagement allows you to learn what your prospects require. This critical information will move you towards making the right game plan of next moves to viably utilize digital marketing for business, outfit your customers with a stunningly better feeling, and develop incredible relationship with them. This is the means by which digital marketing helps a business.

Transformation is the next enormous thing that DM ensures. Without conversions, all your movement would add up to nothing and all you’re marketing tries will simply go to misuse. That is the reason business people are streamlining their online marketing endeavors towards change optimization, making it a top need above everything else. There are Conversion Rate Optimization Tools that you can use to advance conversions of your digital marketing for business development.

By helping associations deliver more income and measure adequacy of DM battles

DM offers stacks of points of interest for your business by means of better and higher incomes. Google asserts this in a survey with IPSOS Hong Kong, guaranteeing around 3 times better income improvement expectation for associations utilizing Digital marketing for business philosophies to the individuals who don’t.

With better income advancement forecast, little and medium undertakings utilizing digital advertising frameworks will have 3.3 times better chances of growing their workforce and business – opening their approaches to better, greater and more far off achieving markets both locally and abroad.

By guaranteeing more ROI through better optimization for Your Marketing Investments

With better incomes and better marking, Digital Marketing for business can give you a predominant Return on Investments (ROI) than customary media and marketing channels. With customary media, the cost is high and difficult to quantify.

Digital Marketing on the other hand can easily be checked, with results immediately recognized and measured when centered prospects give contact information, subscribe to a bulletin or pamphlet framework, or make a purchase.

To know why digital marketing is critical to business, you have to see how it helps in producing a persistent stream of centered development that follow into leads, deals and sales.

DM enhances marketing through powerful diversification by means of different channels like – PPC or Social Media Marketing.

Web optimization crusades by outsourcing a SEO geek who can propel your webpage and ensure greater development.

By Earning People’s Trust through outcome situated Demographic Targeting

Digital Marketing allows you to create a customized relationship between a brand or business and their prospects.

By tempting People to Take Favorable Actions through personalization

Digital Marketing for business makes use of practical frameworks that will appeal to individuals to make a move. Leads, deals and conversions are still under full control of the site visitors. They are not constrained to do all things considered yet rather digital marketing publicists can make use of astute and imaginative ways to deal with draw them, utilizing Calls-To-Action.

By making you prepared to adapt with IoT and become a web sensation

The “IoT – internet of thing” is an overall situation of interconnected contraptions, for example, tablets, mobile phones, gadgets, machines that can interconnect with each other by means of Internet. Digital Marketing will set up your business towards this interconnected structure in the best way. It offers you an interconnected eco-framework that will infest through each piece of individuals’ lives.

By ensuing better engagement, maintenance and sustainability for businesses

With digital marketing for business, you can draw in your prospects and influence them to make a move, visit your site, examine your products, rate them and give their opinions, which is detectable to your market. Making it easy for you to optimize the best outcome for your business.

About the Author

Sunny Chawla is a Marketing Manager at AIS Technolabs.Web-design and Development Company, helping global businesses to grow in online market. He would love to share thoughts on email template design, content Marketing,social media marketing etc..