As competition in retail intensifies, brands are leveraging innovative strategies to attract and retain customers. Gamification—the application of game-like elements in non-gaming settings—has proven to be an effective way to create engaging shopping experiences while fostering … [Read more...]
What is Gamification in the World of Marketing?
In marketing, marketers have to adopt every strategy to increase their client base. Often, they not only intend to add customers but also to make them engage their brand continuously. One of the most common strategies used by brands to achieve the above is Gamification. As a … [Read more...]
