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Business Partner Magazine

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The Intersection of Technology and Packaging: AR, QR Codes, and Beyond

February 11, 2025 by BPM Team

Blurred Background of Juice Boxes on Shelves at Grocery Store

In today's rapidly evolving digital landscape, the packaging industry is experiencing a transformative shift driven by technological advancements. No longer just a protective shell for products, packaging has become a dynamic medium for enhancing consumer engagement, optimizing … [Read more...]

The Significance of Exterior Business Signs

January 20, 2025 by BPM Team

Signage on stores and buildings in New York

Outdoor business signs play a significant role in the realm of commerce by serving as a company impression to potential customers and boosting visibility and appeal when designed effectively—conversely deterring patrons if poorly executed—this piece explores the diverse facets of … [Read more...]

Should All Employees Have the Same Business Cards?

October 23, 2024 by BPM Team

Two businessman holding and exchanging empty business card

Are you currently in the process of designing business cards for your company? You may be wondering if all employees should have the same business cards. While there are certain benefits to having a uniform look for all employees, there are also arguments for allowing some … [Read more...]

Image Improvement: 7 Steps to Enhance Your Professional Profile

August 27, 2024 by BPM Team

Woman on the phone sitting at a desk in the office

Whether you’re a software developer in California or a residential builder in Geelong, today’s competitive job market requires a strong professional profile that stands out. Here are seven practical steps to help you enhance your personal brand, making a lasting impression that … [Read more...]

Mastering TV Media Buying for Maximum Impact

May 23, 2024 by BPM Team

The media is recording video during the press conference

In today’s digital age, simply creating advertisements doesn’t assure a successful brand in the fierce marketplace. Competition is intense, and consumers have myriad choices or options. It is one of the reasons businesses place their advertisements strategically, with the ideal … [Read more...]

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Innovation in Business MarTech Awards – Best SME Business Support Platform 2024 – UK

Innovation in Business MarTech Awards 2024 UK

CorporateLivewire: Innovation & Excellence Awards – Business Publication of the Year

CorporateLivewire: Innovation & Excellence Awards - Business Publication of the Year

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