Brand communities bring your most loyal customers in one place. A brand community is essentially a group of customers who have invested in a business beyond what is being sold. These people will follow your brand online, share content, products, and services with others, and form … [Read more...]
The Crucial First Steps of a Successful Brand Design
Building a brand is invaluable for a company's success. But what is a - Brand? In short, a "brand" has different interpretations for every individual. For many, it's a company's relationship between current and future clients, while for others, it is a particular feature that … [Read more...]
Building a Global Brand – 5 Tips for Success on the International Stage
Taking your company into the global market takes more than simply developing and launching a website that can be accessed from anywhere. History is littered with blunders where brands have attempted to expand into new regions without understanding cultural norms or struggled to … [Read more...]
How to Increase ROI with Packaging Design
Many companies continuously struggle with marketing and branding initiatives, all the while overlooking one key to emerging sales and solving marketing issues—packaging design. At its core, packaging design is all about establishing a visual connection with your customer by … [Read more...]
What Can Your B2B Business Do To Create A Professional Image?
While the fundamentals of running B2B and B2C businesses are similar, the former does present unique challenges. Perhaps the most telling issue relates to maintaining a professional image. After all, commercial clients can only work with companies that they trust. While … [Read more...]
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