Content marketing is one amazing method SaaS companies use to attract people who have problems, of which you have the solution.
Content helps you increase how much traffic you get on your website and remember the CPA also reduces as the content stays longer on your website, which is quite distinct from channels, ads for instance where you have to pay continuously. You can provide an easy and effective procedure for individuals to ease their situations both in life and in whatever business they may be into. Also, you can show people how to find solutions to their problems using well thought out routine specifically created for the needs of the individual in question. It need not be cumbersome or complex nor require courses or lengthy studying. Good content for SaaS is generally simple. You just need to fully recognize who your client is and provide a contact that is effective and functional.
There are some points you might want to consider when creating quality content
1. Come up with valid ideas
2. Create unique content
3. Create content that contributes value to your client’s life
If we agree on that, let’s move on.
How important is Content Marketing for SaaS Companies?
When you have quality products, you’re aware of your clients, and how to effectively draw their interest without content, you can develop a prosperous business. However, you continually need to run paid ads or run LinkedIn outreach campaigns. The most interesting part about content marketing and Search engine optimization is you create resources that will remain relevant for your ideal clients. With time they will multiply in value and increase website traffic, adding you in getting more customers.
Understanding Your Customer
The first point of business you have to be aware of who your client is and what it is they are concerned about. Ask yourself, who is this person I’m writing for? What is the problem your content is helping them with? Who has the purchasing power in the company? Is there any other person who can influence this decision to buy? Who is going to try out this content first?
These are the people you need to create this content for, so they can access helpful information to solve the problem they have and be inclined with what they need to learn.
Know the Prerequisites to Use Your Software
Next, you should look at what level the other person is at, at the point where they decide they require your specific tool.
- Are they required to have an elite skill set to effectively operate with your product?
- Is there a specific issue your product is tailored for?
- Should they be already using a specific text stack?
- Is your product for a startup company or fully bloomed profitable establishments?
These are the components that will help understand and create quality content that will honestly aid your client. It will assist them in finding your product exactly when they need it in the process of buying. This is the basis of content marketing for SaaS companies which is usually ignored.
For instance, if your SaaS helps growth marketers with a complex job, they’re advanced growth marketers with experience of about 4-5 years, so you have to create something that will interest a seasoned saas marketer. You can’t be writing content about how SEO is good for a business, instead, you should be talking about how to consistently improve your content by leveraging heat maps. People usually lean towards generic easy articles because they are cheaper and the writing doesn’t necessarily need to have expert knowledge of the topic in question. Even if your article comes out at the top it would be for Important words that your client will not search for. The in-depth understanding of your client and the concerns will aid you in creating content that will authentically draw the interests of your ideal clients and help your business available for buyers at the time they need it. Immediately you can correctly speculate what your clients do daily, you can create content that will help them progress in the jobs and provide better results. Once these speculations are correct, your content is really useful. A side profit of writing about complex topics is that there isn’t much competition because there aren’t that many people who know about it talk less of writing about it.
Help Your Customers Be Successful
If you desire an endless flow of interesting content ideas, make adequate measures to find out what can help your clients be more efficient, which will make their work easier and produce superior overall results. For instance, imagine a SaaS tool that helps to set and track teams’ OKRs. Your client is the head of the department for sales, who sets the team’s OKRs. You can help them in doing their work by creating content on
- OKR template for marketing
- Best content to help teams track OKRs
- Articles on guides to control team accountability
- Content on How to effectively integrate a new member quickly
All these are things that anyone in such a position will be eager to get more information on.
This is generally preferable for seas companies with freemium because you can effectively sway people into using your free content when they now trust you as an authority in that particular field, they will look to you when they need a paid tool.
Give Your Knowledge Away for Free
One of the easiest ways to attract more traffic and win over customers is by giving away existing information about your particular industry for free. The key thing with this idea is they can normally be applied without their tools. This free content will make your software easier and more efficiently utilized.
So essentially the whole idea here is, when you provide content that helps people become more efficient in their work for free, they are more likely to come to you when they require a paid service.
You may also like: Improve Your Business’ Marketing Methods
Image source: Pixabay.com