• Home
  • Blog
    • Business Partner Magazine Archive
  • Free Contests and Giveaways
  • Resources
  • About Us
    • Cookie Policy
    • Disclosure Policy
    • Privacy Policy
    • Terms of Website Use
  • Contacts

Business Partner Magazine

Tips and advice for entrepreneurs, start-ups and SMEs

  • Business Success
  • Marketing
  • Finance
  • Employees
  • Technology
  • Start-up
  • Productivity
  • Communication

3 Reasons Why Your Built-For-Success Marketing Campaign Failed

December 1, 2020 by Contributed Post

Click here to get this post in PDF

Too long to read? Enter your email to download this post as a PDF. We will also send you our best business tips every 2 weeks in our newsletter. You can unsubscribe anytime.

Enter your NameEnter your Email Address

So, you’ve carefully designed your marketing campaign with a clear goal in mind. You spend a lot of time polishing the process and each element. Of course, you’ve got high expectations. Any day now, your built-for-success marketing campaign will drive a positive ROI.

Did you know, for instance, that for every £1 you spend on your email marketing campaign, you can expect to receive up to £38 back? At Businesspartnermagazine.com, we know that email marketing campaigns rely on proven techniques to succeed. You need to introduce effective email segmentation strategies to make sure you’re sending the right message to the right audience. Using compelling subject lines with personalised content makes your email more likely to attract your audience’s attention. As with each marketing activity, you need a clear goal, which can be translated into a purposeful call-to-action in the email body, for instance. Finally, a professional emailing software solution will make all the difference. It can ensure your layout is mobile-friendly and your campaigns are sent from a recognisable email address. 

You’ve followed all the golden rules for a successful email marketing campaign, yet it’s not working. How come your built-for-success campaign is failing?

Person typing on a laptop next to a plant

Unsplash – CC0 Licence

An expert copywriter

There’s a significant difference between a professional marketer and an industry expert. When it comes to copywriting, most businesses look for someone with a proven marketing track. However, some industry sectors also require specialist know-how, which is beyond the field of marketing. An industry specialist, such as the team at Elitelawyermanagement.com can make a great deal of difference to your marketing content. If you are reaching out to a legal audience, for example, it’s a good idea to work with a copywriter who is familiar with the law firms and their challenges. If you reach out to the healthcare sector, you want content that showcases your understanding of medical needs and processes. The bottom line: an industry expert can bring a professional voice to your marketing campaign.

The right timing

How long does a person need to make a decision? According to Dr Philip Kotler, customers are willing to give you more time as they go deeper into the decision-making process. Unfortunately, a lot of businesses can struggle to time their message to their audience. Ultimately, someone who’s just discovered your brand, for instance, is unwilling to read about the details of each product. At an early stage of their journey with YouTube rand, they are not willing to dedicate more than a few minutes to read through your news. As they move through the steps of adoption and loyalty, they are happy to give more of their time. Yet, if you misread which step your audience is at, you’re at risk of putting them off.

Hand holding an alarm clock – pink and blue background

Unsplash.com

The right idea

There are two types of good ideas: the innovative idea that brings something new to the market, and the idea that answers a current need. Answering needs in real-time can be a quicker success. This doesn’t mean innovation is a bad thing. But innovation needs an awareness process before you can convince your audience, which is why it’s unlikely to drive success overnight.

In conclusion, the right techniques are not a guarantee of marketing success. On the contrary, marketing success comes from applying the right techniques to support your understanding of your audience. After all, what’s the point of using the right tools if you don’t even know what people expect from you?

You may also like: Turn Your Instagram Marketing Campaign Around With Growth Management

Filed Under: Featured Posts, Marketing Tagged With: Featured Article, Marketing, Marketing Campaigns

  • Facebook
  • Instagram
  • Pinterest
  • Twitter
  • YouTube

Disclosure

We earn commissions if you shop through the links on this page.

Recent Posts

  • 15 Effective Ways to Retain More Employees Right Now
  • Is Your Workplace Safe Enough?
  • Enhancing Collaboration and Communication with ERP Systems
  • How to Find the Best Local Moving Company in Los Angeles
  • Maximizing Space in Your Accessory Dwelling Unit (ADU)

Categories

Archives

Make Money Online – Free Course

  • Discover All The Shortcuts To Affiliate Marketing Success
  • Find Out How To Fill Your Site With New Leads And Customers
  • Discover How To Turn Your Passion Into Profits
  • Learn How To Write Copy That Gets Results Fast!
  • Discover How To Create Promote & Sell Your Own Products Online
  • Everything You Need To Know About Marketing Money Online
  • Strategies For Successful Web Entrepreneurs Inside
  • Discover How To Invest Smarter Grow Faster And Retire Rich
  • Email Marketing Strategies For Marketers And Entrepreneurs
  • Free training reveals how to build a successful six figure income online
  • Discover The Mindset Hacks You Need To Succeed
  • Free Marketing Memberships – Make Money Online

    Make money online free marketing memberships

    Tags

    Accounting apps bitcoin brand business growth business skills business success communication cryptocurrency Customer Service Data design Digital marketing ecommerce Efficiency employees Featured Article finance finances Health and Safety infographic insurance Investing investment legal legal tips Management Marketing marketing strategy Outsourcing productivity property Real estate sales security SEO Social Media software starting a business startup Technology Trading Training website workplace

    Disclosure

    We earn commissions if you shop through the links on this page.

    Digital Marketing Agency

    ReachMore Banner

    Business Partner Magazine

    Business Partner Magazine provides business tips for small business owners (SME). We are your business partner helping you on your road to business success.

    Have a look around the site to discover a wealth of business-focused content.

    Here’s to your business success!

    Copyright © 2023 - Business Partner Magazine·

    x
    x