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Packaging is very crucial to any business out there. Thousands of businesses spend millions of dollars on the perfection of their custom product boxes. Every product needs proper packaging, from custom essential oil boxes to custom eye shadow box.
Custom product boxes are always a better choice for packaging. They can represent your brand better than regular plain packaging. Packaging companies offer customization of product boxes. OBT Packaging is one of the prominent names in the packaging world. These boxes are admired by the brands because of their ability to attract customers. The better the customization, the more the chances of people liking it.
As important as packaging is, not every business can afford to have flawless packaging on a budget. New businesses have a lot of budget constraints that they cannot cross. So, the packaging has to be on a limited budget. It is a challenging but fun task to make sure that your packing is customized and economical. If you do it right, then it will not only cost you less but also will be able to attract your customers. If your custom product boxes can attract attention, then you are successful in your task.
We have compiled a list of tips for you to help you lower the cost of custom product boxes for your business.
Use of Material
While getting custom product boxes made, you will have to make this decision of material. Choose material wisely like sustainable cardboard boxes which will cost you less money and it does not mean that you have to sacrifice the quality of the packaging boxes. There are plenty of packaging materials that are used to lower the cost. These materials are of particularly good quality, though.
You can also choose recycled material or eco kraft papers. Eco kraft is cheaper than virgin packaging materials. You can use these eco-friendly materials in your marketing campaign too. If your material cost is less, then you can move the cost to the customization of the product boxes. If your product is essential oils, then you can use one-time-use materials, as custom essential oil boxes are just outer packaging and people tend to keep only the bottle that has the actual product. You cannot compromise on the quality and sturdiness of a custom eyeshadow box. Eyeshadow boxes stay with the customers for longer times. So, the boxes should be able to hold their shapes and quality for all that time.
Remove Unnecessary Inserts
Another way to lower the cost of your packing is to remove any inserts that are not bringing any benefit to the business. For example, if you were putting unnecessary thanks, your notes, or promotional cards, then stop putting them in the boxes. Customers usually do not pay attention to things in the box. If you want to offer something like that, then get it in a limited quantity. Instead of putting them in each product box, hand them to the potential loyal customer yourself.
It will raise the popularity of your brand and limit the cost of packaging too. These inserts increase the cost as you get the material and then get the printing done. All this process is pretty extensive and money-consuming. If you limit it, you can save your business a lot of bucks. You can use the important inserts, though, but make sure they are not too money-consuming. Try to be minimalist with the design, so the printing cost is less.
Be a loyal Client
This might sound weird to you but trust us; you need to be a loyal customer of your packaging company. If you stick to one packaging company, they will give you so many discounts on your custom product boxes. This will also help you maintain the quality of your packaging. Stay in touch with experts like OBT Packaging. They will be incredibly helpful with the design too. This will only increase the credibility of your business in the market. You will get very reasonable pricing on the printing too. The printing quality will also be the best in town.
Efficient and Well-Maintained Supply Chain
A well-maintained supply chain can also save a lot of money. A piece of well-maintained machinery will save your packaging from any damage during the manufacturing and packing. There should not be any wastage. Efficiency is also key to keep the money safe in packaging. You can use the services of OBT Packaging if you want to get it done without any hassle. They provide you with an efficiency rate of a hundred percent. Take the example of custom essential oil boxes. If their boxes get damaged, you cannot use them for packaging because of the liquidy nature of the product. So, you need to use well-maintained machinery that does not cause any loss to the packaging.
Size of the Packaging boxes
The size of packaging boxes will be the ultimate money saver. The boxes should be exactly designed around the size of the product. It will save you money on the material. This will also keep the product safe. You do not need to add fillings to make the product fit. When the product is well fitted in the packaging, the chance of it getting damaged because of the movement is very low. So, you will be saving money and adding protection to your product at the same time. If you have a cosmetic business and you are making custom eyeshadow box, then this fitting can help keep the product safe as eyeshadows are generally very delicate.
Create customer Loyalty
Infographic by Chicago Tag Label
Bottom Line
One of the main ingredients of any packaging is innovation. You can think out of the box and be imaginative. This will help you play with the packaging in your own budget. If you do it like a fun task, it will give you the best results. Doing it like a burden will give you boring and basic packaging. So, use the tips we have discussed above and mix them with your imagination. We assure you will have the one amazing kind of packaging that will be attracting customers left and right.
You may also like: Four Tips for Good Packaging
Image source: Unsplash.com
