Convenience, comfort, user-friendliness, and usefulness – these words should be associated with your application. However, the design of a mobile application is its “face”. Even the excellent functionality can be easily missed if the application looks bad. Thereby, app design is a necessary and important part of the program, which demands special attention. In this review, we will walk you through the list of hints that will help to make the design of your mobile application attractive.
1. Keep it simple.
A screen of a smartphone is much smaller than that of a personal computer or a laptop, so the numerous details in the interface will make it difficult to focus on the main thing. The user should perform a minimum of actions to achieve his goal. Creativeness is good, but only as long as it does not interfere with the user experience.
2. Show the main value of the application from the very beginning.
First impressions count! This expression is also true for mobile applications. It is crucial to captivate the user from the very first seconds and convince him to continue using your product. Bring the main advantages that help to sell the product to the main page. There should be little text and a specific call to action. Ideally, the button should not add abstract calls – ‘start’, ‘try’. It is better to specify them – ‘choose a pizza’, ‘find an office’, ‘book a table’, etc.
3. Use the working solutions
Users easily get used to certain standards in the design. It is important for them to see familiar buttons and icons in the usual places. This should be considered when designing. If you make a super beautiful design, but it will not be understandable to the user, then the price is worthless since the main criterion for the quality here is not visual appeal, but usability and positive user experience.
4. Make wise use of mobile design pattern libraries
Mobile UI patterns can easily lay the groundwork for the interface of a mobile application. The usage of pattern libraries can be a great solution in case there is a need to create a system of consistent standards, to improve the maintenance efficiency, or just to save time in favor of the other stages of the mobile application development. UI templates can also be used for inspiration to create something unique but at the same time user-friendly. However, it is highly desirable to customize the patterns; otherwise, there is a danger to find the copies of the application sooner or later.
5. Pay attention to fonts.
It is better to choose sans-serif fonts (without dashes at the end of letters) since serif fonts are usually used in long texts. Besides, the font must be in harmony with the overall design, complementing and emphasizing it.
6. Add emotions through colors
Mobile app designing involves using the color palette wisely. First of all, we recommend using tinted versions of the colors of your brand. Layout colors strategically, emphasizing where readers can find the most relevant information. A good color matching method is the Mood board. It helps to create the color scheme of the application, which will cause the emotions and feelings you need. At the same time, it is better to make the background plain or blurry, which makes the navigation and application functions more expressive. It also allows you to reduce download time and make user interaction more comfortable.
7. Adjust the keyboard type to fit the required input data
If you ask a person for a phone number, you do not need to open a text keyboard with letters – only numbers, and vice versa.
Overall, mobile app design considerably differs from the website design. It is important to consider the features of the smaller screen and the narrower goals of the users that usually visit an application for one specific action. In design, we advise you to stay minimal and carefully work out the user path.