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Whether you’re in the process of starting your own chiropractor clinic or you’ve been in the business for a long time, having a strong online presence and an effective marketing strategy is essential for attracting new patients.
As a chiropractor, you may think marketing has no place in your industry. After all, it is not like you are selling a product.
But, you are offering a service and you do have a clinic to run.
And, every chiropractic clinic needs patients. This is where marketing for a chiropractic clinic is needed.
From capturing those ‘near me’ search queries to raising brand awareness, marketing can be a key growth driver for your chiropractic clinic.
Below are some tips to help you build an effective marketing strategy for your chiropractic clinic.
Understand What SEO is and Why You Need It
SEO or Search Engine Optimisation. It is in the name but what does SEO really mean for your chiropractic clinic?
SEO is the process of improving the visibility of a website in a search engine. It is an ongoing process that involves using the correct words, phrases, and keywords to make your website more visible in search results.
Most people don’t look past page one results on Google and the top three results are the website that captures the most readers and traffic. This means, as a chiropractor, you want to appear on page one results and in the top three positions for relevant keywords and searches.
So, what are keywords?
If you are a chiropractor in Maroubra, relevant keywords may include ‘chiropractor Maroubra‘, ‘Maroubra chiropractor’, ‘chiropractors Maroubra’, and ‘chiropractors in Maroubra’.
Don’t Forget About Your Google My Business and NAP
To be clear, that is Name, Address and Phone, not making sure you are well rested.
An essential part of an effective marketing strategy and SEO is ensuring your NAP is consistent on all web pages and matches your Google My Business listing.
The business name, address, phone number, email and opening hours should all be clearly displayed on your website. For structure, consistency and SEO, it is recommended to place this information in the footer and that way it will appear on every page on your website.
Business Listings, Directories & Backlinking
Backlinking is the process of getting other websites and platforms to link back to your website.
An effective way to do this is by creating business listings, business profiles and directory listings online. Typically with business listings and directory-type websites, you can also display an engaging and strong business description that details your clinic and services.
Along with helping you stand out from your competitors, this is a great opportunity to spread brand awareness, link back to your website and help improve your keyword rank.
Optimise Your Website
Having a website is one thing, but what you need as a chiropractor is a functional website that has been optimised and lists your services and areas of focus.
Listing all your services, as well as common musculoskeletal conditions may help boost your website’s ranking.
As a chiropractor, your online presence and marketing strategy may help build brand awareness, attract new clients and help your clinic stand out from the competition.
About The Author Rebecca Hopper is an experienced SEO Content Writer at Orion Marketing who joined the team in October 2021. Rebecca has worked internationally on projects in Paris and has years of experience in online content creation and content project management. At Orion Marketing, Rebecca draws on her skills and years of experience to produce targeted optimised content.
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