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Just a few years back, visiting a website using a mobile phone was a big thing and most consumers had very little expectations from the experience. However, in the current context, not only do consumers expect that every business will have a mobile-optimized website but also the experience should be very smooth and fast. With more than half of the internet traffic now coming from mobile devices, consumers need to be impressed by the website experience on the mobile phone, else you can forget about getting their business. It is essential that you use mobile responsive website themes.
What Is a Mobile-Optimized Website?
The intent behind optimizing the site for mobiles is to make it convenient for users to view and use the website easily despite the many limitations of the small screen. The content must be easily accessible by making it scrollable without making click through several pages and the buttons that need to be used should be easily clickable. The template itself should be responsive, which means the website should display correctly on screens of varying sizes. The images should be of high quality but low in file size while the videos should be compatible with mobile phones. With people accessing the content on the go, long blocks of text should be replaced with smaller paragraphs and bulleted points, according to the leading SEO Company New York.
Tips to Improve SEO for Mobile Sites
Make the website design appealing: It is only when the visitors find the site design appealing that they will try to explore the contents to see if they are relevant and satisfies their search intent. Factors influencing the site design are the nature of your business, type, and profile of users, and the sort of mobile devices used to access it. It is advisable to keep the design as simple as possible.
Ensure pages load fast: Mobile users are extremely impatient and will abandon you if the site does not load quickly enough. Try to set a target of three seconds or lower of the page to load. According to https://www.forbes.com, the oversized images can slow down the site considerably. While improving the architecture of the site is vital, you should host the website on a fast server to get the maximum benefit.
Use Accelerated Mobile Pages: Google has been pushing for long for the site and ad developers to opt for AMP so enable pages to load faster. While AMP-HTML simplifies the implementation of some components, AMP JS boosts the performance of AMP-HTML pages further. The AMP Cache loads JS files, images, and documents from the same source with the built-in validation ensuring that all page work without dependence on external sources.
Mobile-first Indexing: Google is increasingly turning to the quality of the mobile site experience for ranking. Apart from the technical issues, optimizing the content is also very important to make it user-friendly and easy to access. If the ability of the website to deliver useful information quickly is compromised, users will not be happy with the experience and this will reflect in the rankings.
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Conclusion
As users keep on looking for convenience, mobile devices are emerging as the most preferred way of accessing the internet to look for information and find solutions to a huge variety of concerns. Keeping in mind this trend, mobile optimization is more of a necessity than a luxury for contemporary marketers.
Image source: Unsplash.com
