Starbucks, Wal-Mart, Tesco and Carrefour might be market leaders in their countries of origin, but all of these giant corporations have stumbled to some degree when it came to international expansion. While making the move to international markets might be the natural step once you’ve succeeded domestically, you cannot rush into globalisation. It takes comprehensive analysis of not just your company and its products, but also the characteristics of the markets into which you want to expand.
This infographic was created by All Finance Tax.
[…] You may also like: How to Succeed in Going Global – An Infographic […]