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If you have a poor site, then this will cause your business to lose out on sales. You may also find that you end up losing even more money at a later date because your customers also lose trust in you. Unfortunately, there are still so many bad sites out there because most of the time, webmasters don’t even know if their site is bad. If you want to do something about this then you can find out everything you need to know, right here.
Too Many Graphics
If you have too many graphics on your site then this will certainly go against you. You have to make sure that you make the effort to portray any pertinent business information right away on your site. Visitors who cannot understand what your site is about in those first few seconds will leave. You have to also make sure that you do not cram too much information above the fold. Crowded websites are never a good thing and if you are bombarding your customers with images and text, then you will put them off buying from you. Even though you need to tell them what your site is about, you also have to make sure that you are not overdoing it.
Too Little Graphics
Websites that have hardly anything on them are at the opposite end of the spectrum here. Minimalism is a trend right now and it does work well when it is done properly. Some small business websites are far too bland, and this can make it difficult for your customer to know what you actually do. Your visitors need to know what you do in the first few seconds and if you rely too much on simple imagery with little direction, then this will work against you.
Poor SEO
You have to make sure that you are investing a good amount in your SEO. If you keyword stuff or try and use shortcuts to get to where you need to be then this will work against you. You may even find that you struggle to rank properly. If you want to do something about this, then you have to make sure that you hire a solid company, such as SEO Shark. If you can do this, then you will soon find that you can avoid a lot of the DIY mistakes that people make when they try and take care of their site SEO themselves without the right knowledge or experience.
A Bad CTA
The only thing worse than a bad CTA is no CTA. Your call to action is essentially a gateway to your business. It will command your visitors and it will tell them the action that they need to carry out. Your CTA needs to include enough information about your company and how you want your customers to get in touch with you. You also need to state what will happen if your customers get in touch with you as well, so make sure that you keep that in mind.
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