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Integrating PR into a startup brand is going to help with the long-term solution for growth and media exposure, interested investors, and early product traction. PR is good for growing your startup and it is as important as other forms of advertising. Bill Gates is known for saying that if he was down to his last dollar, he would spend it on PR.
A challenge that startups have is that they don’t have enough connections to get started and this results in delays in reaching the people they want it to reach. With some tips and hard work, a brand can reach its full potential and stand out from the rest.
Below are three tips that show why PR can help your brand going and get your foot in the door.
It is cost-effective
The life of a startup is tiring because you have to spend a lot of energy making everything work perfectly before and after you launch your product. The last thing you want to do is faff around trying to come up with the right marketing and the hassles that come with it. PR can be a great solution because it is cost-effective when compared to other marketing channels like advertising. This is because it is a more credible source for enticing potential clients.
Telling your brand story
Each product or brand has a great story behind it. This is what is known as your “brand story”. Customers interested in your product are also going to be interested in your brand story. It is important to get your brand story across in a unique and engaging way. When you have a visual display of your story, it increases your exposure because online audiences are more likely to engage with this type of content. Once you have refined and edited your brand story, the next thing is to push it out using as many channels as possible. Social media is one of the best tools when it comes to this.
Twitter as an opportunity
Twitter is a great tool that you can use to bridge the gap between the PR community and yourself. You can use Twitter by connecting with relevant journalists, leaving comments about their work, and getting your brand name out there and improving it’s reputation. This will be a great way of introducing yourself. This allows you to keep up-to-date on relevant and upcoming news relating to your brand so you can easily spot windows of opportunity to present yourself at the right time, which allows you to maximize your exposure.
There is a lot of resources online that will help you learn how to use Twitter and get the most out of it. When you put in the effort, you are going to be proud of the results.
There are many reasons why it is a good idea to implement PR into your startup brand and how it is going to help you stand out and gain the exposure that you have always wanted to achieve. This will all boil down to what you believe is best for the brand. One thing you always need to keep in mind is if you don’t take the time and effort to tell your story, then someone else is going to do it for you. Why shouldn’t you be the first to do that?
You may also like: The Influence Of Online Marketing On Start-Ups
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