Undeniably, the past year has been challenging for many businesses. The sudden changes in trends have compelled us to try a different approach in our day-to-day operations, work arrangements, and marketing strategies. The products and services that used to be in demand seem to have been forced out of the limelight. And several companies were thrown off track and struggled to keep up just to make ends meet.
In the present day, many enterprises are slowly recovering from the blow of last year’s crisis. There is so much to catch up on, especially after growth and progress have been held back by a few paces. That said, the business world remains steadfast in reviving the economy. And one of the recovery strategies that businesses are focusing on right now is growth marketing, which prioritizes the importance of focusing on the entire customer journey rather than just top of funnel activities.
Now, as we go through another year, here are five growth marketing hacks you should keep in mind this 2021:
1. Never Forget Email Automation!
Some would say that email marketing is not a trend anymore, but we beg to differ. While it is true that email marketing has become commonplace for many companies for years, it does not mean that this method has already lost its appeal. In fact, according to Hubspot, 80% of companies experienced an increased engagement among customers and is considered to have the highest return on investment for small businesses.
For the longest time, emails have been an essential part of many people’s lives. Next to Facebook notifications, people check their emails a lot as part of their work routine, and it has become a habit.
Sending emails and newsletters is easy, but making the content attention-grabbing and compelling is the challenging part. One way to improve your newsletters and emails is by making them more personal. For instance, using a person’s name as a way of greeting instead of the usual “Good Day!” can bring forth positive responses.
2. Know The Whens, Hows, And Whys.
When it comes to targeting an audience, companies usually focus on just the basic demographics. That is, age, gender, and location. However, effective marketers would know that their audience is much more than that. For instance, besides simply knowing who your potential clients are, you should also know what services these prospective clients offer. This goes the same for retail customers. Instead of focusing on just who would want to buy your products, you should also consider who your customers are buying them for.
Other questions you would want to answer are when people usually need your product or service and why they need it. By knowing these details, you will also be able to time your other strategies for execution perfectly. An example would be timing your discounts and promos during payday.
3. Show Your Generosity Through Loyalty Programs!
Now that we’ve mentioned it, let us add loyalty programs to your list of growth marketing hacks to remember. Do not forget that our goal is to reach more people, build a loyal following of clients, and establish strong customer relationships.
And one way to foster your connection with your market is through a structured tier of the customer loyalty program. This way, you can encourage more customers to make repeat purchases while enjoying a level of benefits, promos, and discounts as they move to the next membership tier.
For example, Uber’s loyalty program enables its users to earn points from Uber rides and Uber Eats, in which case, their accumulated points can be used to redeem Uber Rewards. They also have three membership tiers which are Gold, Platinum and Diamond.
A customer loyalty program offers customers something to look forward to. It keeps them excited and entices new potential customers to try out your product or services.
4. Inspire Engagement Through Expiring Content!
The main objective of using expiring content is to instil a sense of urgency. Social media is often used as the primary tool to present these kinds of content, and aside from promos and flash sales, expiring content can also be in the form of live videos and mini-games.
Expiring content also inspires engagement because it compels interaction. It does not always have to be targeted at selling, thus giving you more freedom to connect with your audience. This means you can create polls, surveys, and even Q and A’s! The best part is that they are not only fun to do, but the answers that you will receive will also give you an idea about what your audience thinks about your products, what they expect, and what they love or hate about them.
The most effective way to utilize expiring content is through social media stories. Facebook, Twitter, Instagram, and Snapchat all have a time-limited story feature that can be seen for seconds and expires the next day. Use these features to your advantage.
5. Know The Importance Of SEO.
This has been said over and over again by many, but really, improving your SEO game can have a life-changing effect on your business and brand. SEO gives your website and online presence a fighting chance in being one of the most relevant solutions that Google can offer to a searching audience. With the right keywords and usage, you can amplify your website’s traffic and invite more people to explore what you have to offer.
The number one strategy now when it comes to SEO is blogging. Writing blogs on your website not only allows you to use SEO keywords but also makes your business and brand more humanistic. Your blogs can range from advice columns to editorial pieces of shared experiences that your audience can relate to.
Overall, growth marketing is a strategy that is essential to learn in a very competitive market, and this is something that Got Legs Digital fully understands. These growth hacks are just the beginning, and it is also always possible that they can change and evolve as market trends continue to transform.
Nonetheless, having a reliable partner for your marketing strategies can help you navigate through this fast-paced digital world. Got Legs Digital, a marketing agency in London, would help you put your best foot forward and get one step ahead of your competition.
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