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Before any visitors to your site get to the reception desk or speak to any personnel, they can be welcomed by a well-presented front-of-house, which should include a professional-looking entrance mat complete with your logo. A well-placed, high-quality, branded mat can benefit your business in a number of ways — here’s our top five:
First Impressions
Your entrance mat is the first thing visitors and customers will see when entering your business. Having a stylish, clean and professional mat indicates that your business is also stylish, clean and professional and helps to put customers at ease.
A specially made logo mat will appear more eye-catching and welcoming than a standard plain mat and help to make the first impression that bit better for the customer. Logo mats are typically made to order, so you have the chance to specify the perfect size that will look just right in your entrance, enhancing the professional feel.
Brand Reinforcement
A logo floor mat can help to unify your branding, increasing customers and visitor awareness. Your brand is the non-human face of the company, and when reinforced well, can be a key part of the marketing for your business.
Using an outdoor logo branded mat can also be a great complement to your signage, and can help you stand out from your neighbours. Remember, people usually look at the floor very frequently when they are walking — they could be looking at your branding.
Clean and Dry Floors
A good quality logo branded mat should still be able to function as an entrance mat – i.e., it should be able to dry/clean visitors’ shoes as they pass over it. This helps to keep your floors cleaner and dryer, which once again improves the ambience and first impressions, as well as reducing the risk of potentially dangerous and costly slips and falls.
A good rule of thumb to follow here is to get a mat that is as wide as or wider than your entrance, with at least 80cm of depth. This will allow the vast majority of people to take a natural step with each foot on the mat without breaking stride.
Money Well Spent
A professional quality logo branded mat will last for many years (typically 5+), even in the most demanding, high-traffic commercial environments. Make sure to look out for the marks of good quality, durable mat: nitrile rubber backing, multi-year guarantee, easy cleaning instructions.
If you are going to be installing an entrance mat anyway (which you absolutely should) then it’s worth spending a little extra on personalised entrance mats to extend your branding to the entranceway.
Off-Site Use
When you’re out on the road at trade shows, demonstrations or even for in-store promotions, you can take your branded mat with you to add a little professional flair. Most mat suppliers will also have thinner, more cost-effective logo mats that are perfect for this use — they can really make your booth or demonstration stand out from the crowd.
You don’t necessarily need to limit yourself to just your logo. If you are launching a new product, celebrating a milestone, running a special offer or simply wish to highlight a particular feature or service that you provide, you can tailor your mat to fit that activity.
First Mats is recognised as one of the most trusted matting suppliers in the country, providing a wide range of durable commercial products and expert advice.
For more information, visit their website www.firstmats.co.uk
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