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Business Partner Magazine

Tips and advice for entrepreneurs, start-ups and SMEs

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How to Create Relevant Content

October 13, 2022 by BPM Team

Handwriting of Content Marketing word in notebook on the wood table

Your business website is vital to your company. Without one, you will be missing out on precious revenue. If you rely on third-party sites - like Amazon or Rightmove to sell your products, you are missing a trick. When people look to investigate you and have no site, they will … [Read more...]

What Out-of-Home Advertising Trends Have Taken Hold in 2022?

October 12, 2022 by BPM Team

giant "iPhone X" billboard

Out-of-home advertising can be all about the massive, but it can also be all about highly targeted precision forms of promotion. The exciting thing about OOH is that it offers something for most ambitions and most budgets. Let’s see what’s lighting people up in 2022. Bouncing … [Read more...]

How Creative Analytics Takes Video Production to the Next Level

October 12, 2022 by BPM Team

Man in white polo shirt standing in front of black video camera

Creative analytics is the process of analyzing data to understand how people interact with content. This information can improve the effectiveness of marketing campaigns, increase engagement, and help video production professionals create better content. Creative analytics … [Read more...]

3 Ways to Leverage Account Planning to Boost B2B Sales

October 11, 2022 by BPM Team

Three mid-age woman looking at the computer screen

Account planning is a process that helps you understand your customer better and, in turn, sell them more. By developing a deep understanding of the needs and goals of your customers, you can create campaigns that are more relevant to them and, therefore, more … [Read more...]

Setting Up a Promotional Business Event: What You Need to Know

October 11, 2022 by BPM Team

People in business trade show

Considering setting up an event as a way to promote your business, interact with customers and sell some products? Here are some of the ways you can go about making it a success.  Spread the word Running a successful business event means getting enough interest and people … [Read more...]

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