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Business Partner Magazine

Tips and advice for entrepreneurs, start-ups and SMEs

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Logo Color Combinations To Use In Your Logo

April 27, 2021 by BPM Team

Spectrum. Abstract colorful structure. 3D rendering

We are more attracted to some color combination while not to others. Our brains tend to remember color combinations that we instantly link to the brand they are of. If you close your eyes and try to remember a few brands, their logo will instantly pop up in your mind. The color … [Read more...]

What Is The Importance Of Branding And Advertising?

April 16, 2021 by BPM Team

Flat lay of items and products representing branding and brand

Branding and advertising are different components of a comprehensive marketing strategy. Branding is used to help the company stand out and differentiate itself from the competition and influence the way customers view the company. Advertising, on the other hand, is used to … [Read more...]

Advantages Of Having A Professional Business Card

April 15, 2021 by Contributed Post

brown business card - front and back

A business card is a perfect tool to advertise a company or business. They are inexpensive, fast, and a great way to get a name out there. There are many advantages of owning a professional business card, and the following are just some of them. There are so many business card … [Read more...]

Leading By Example: How Honda Built An Internationally Successful Business

April 8, 2021 by BPM Team

Honda motorcycle

Judging by the 261,000-odd new Honda Civic models sold in the USA in 2020, Honda is a very successful brand and at the height of its success. And the popularity of their cars isn’t down to metrics like their performance, horsepower, cargo space, or fuel economy alone. Honda’s … [Read more...]

How to Create a Brand for Your Small Business

April 8, 2021 by BPM Team

Group og people working on their business branding

For better or for worse, branding and marketing your business is just as important as your services and expertise. Getting the word out and distinguishing your small business is essential for recruiting customers, showcasing your services, and generating buzz around your work. … [Read more...]

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CorporateLivewire: Innovation & Excellence Awards – Business Publication of the Year

CorporateLivewire: Innovation & Excellence Awards - Business Publication of the Year

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