What strategies can you use to keep track of your prospects and customers without falling into the trap of using outdated methods? This is where account-based marketing comes in. Account Based Marketing (ABM) increases your reach by focusing on specific accounts rather than … [Read more...]
What Makes Recycling Essential for the Restaurant Industry?
Food waste is a problem that countries around the globe are currently dealing with. According to the Food Waste Index Report from the United Nations, in 2019, 931 million tonnes of food waste was generated. The foodservice industry was responsible for 26% of the waste. … [Read more...]
Marketing for Construction Businesses: Tips and Tricks for Getting More Clients
Experts predict the global construction industry will be worth a staggering US$16.6 trillion by 2025. While this figure shows there are plenty of opportunities for construction businesses, it also suggests there is stiff competition. Companies will therefore have to work … [Read more...]
How Are Industries Handling the Post COVID-19 Shortage of IT Skills?
The COVID-19 pandemic has left the IT industry with a significant shortage of available labor. As the days go by, the gap only seems to be widening. While it is true that the post COVID-19 IT skills shortage does not distinguish between young and old, the majority of … [Read more...]
Why Are Robo Advisors on the Decline?
The term "robo advisor" was first coined in a March 2002 article in the Financial Planning Magazine, in which the author, Richard J. Koreto, described a new generation of automated, digital advisors. Nearly 20 years later, robo advisors, known as "robos" in Canada, are still … [Read more...]
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