In a fast-paced world, many marketers would argue that keeping up with the shifting demands of their market is always the right thing to do. But for marketers that do brand strategy in Melbourne, when a brand has a product identity that works, they must stick to it rather than … [Read more...]
Is There Still Room For Non-Digital Marketing?
Digital Marketing Has Become Very Popular Digital marketing has become very popular in the present time. This makes sense because mobile phones and other computing devices have managed to become ubiquitous, meaning that marketing towards their users is something that possesses … [Read more...]
Understanding a Direct Hire
When a company is looking to recruit new staff there are several questions they may be asking before advertising. For example; what are the benefits of direct hire staffing? Or should I consider contract hire? There is no one size fits all the answers to these questions as every … [Read more...]
Is Outdoor Advertisement Obsolete?
For good outdoor advertising to be effective, it must be in the right places, addressed to the appropriate people with the right message, and call promptly. If we manage to comply with these premises in our outdoor advertising campaign, we will have a high probability that the … [Read more...]
What is Unfair Dismissal?
An unfair dismissal can be a complex and hard area of employment law to understand. If you fail to adhere to the regulations set out when terminating an employee’s contract with the business, you risk getting taken to an employment court and having to pay compensation. Carry on … [Read more...]
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