There are several processes that make (or break) a business. Perhaps the most important of these is the process that goes into your marketing and sales pipeline. This is where your leads turn into customers, where your main revenue comes from. Your marketing and sales … [Read more...]
How to Scale a Social Selling Program
As your B2B business enters a sustained growth phase, it presents you with incredible opportunities to use your resources to reach an expanded pool of customers. You’re in a better position to deliver your value proposition to buyers and decision-makers who were previously … [Read more...]
Lead Nurturing: The What, Why and How
If your goal is to truly excel in sales – be the best salesperson that you can be or put together the most effective sales team – you have to get to the heart of the craft. What drives sales? Why would people buy from you, and not from your competition? Why do they stay despite … [Read more...]
6 Costly Lead Management Mistakes Derailing Your Sales Efforts
How the lead management process is handled influences how sales are made — or even if they are made. An established process should not only increase the company’s bottom line but also produce the most appropriate solutions for a customer’s needs. Without effective lead … [Read more...]
6 Account Management Tips for Sales Success
Businesses these days put a lot of importance on customer experience–using it to gauge if they are doing better than their competitors. They use industry statistics and customer surveys as a means to gather data like preferences and demands customers want from their … [Read more...]
