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Business Partner Magazine

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How Jury Perceptions of Speed and Recklessness Influence Verdicts

October 7, 2025 by BPM Team

mature lawyers discussing plans at modern workplace

In the courtroom, facts matter, but perception usually drives verdicts. In car crash cases, few factors influence jurors more strongly than their impression of how fast and how recklessly a driver was traveling. Even where speed data is in doubt or the difference between 40 … [Read more...]

Fall Into Action: Seasonal Corporate Gift Campaigns that Wow

October 7, 2025 by BPM Team

Happy office worker is holding a present and smiling

As the leaves begin to turn and temperatures drop, businesses everywhere are planning ways to express gratitude and invigorate morale. Autumn—the season of harvests, thanksgiving, and fresh beginnings—serves as a golden opportunity for companies to launch memorable corporate gift … [Read more...]

The Complete Guide to B2B Lead Generation in 2025

October 3, 2025 by BPM Team

B2B lead generation services

B2B lead generation in 2025 looks very different from where it stood five years ago. Back then, companies leaned heavily on email blasts, generic outreach, and volume-driven tactics. Today, lead generation has become sharper, more data-driven, and far more personalized. The shift … [Read more...]

Viral college startup Series appoints humanoid robot CMO as it takes over Harvard campus 

October 2, 2025 by BPM Team

CEO Nathaneo Johnson with Robot [Series Rush]

The Unitree G1 Humanoid Robot will lead all marketing activities for Series. In the past week at Harvard University it took over Harvard Square and paraded the stadium at the Harvard v Brown game. New York City, New York – October 2nd, 2025; Series, the fast-growing social … [Read more...]

How Car Recalls Could Interfere with Liability After a Crash

October 2, 2025 by BPM Team

Damaged in heavy car accident vehicles after collision on city street crash site.

Vehicle recalls happen more often than most people realize. Millions of automobiles, trucks, and sport utility vehicles are recalled each year because of safety defects that range from faulty airbags to faulty brakes. The companies recall the vehicles when they discover a vehicle … [Read more...]

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Innovation in Business MarTech Awards – Best SME Business Support Platform 2024 – UK

Innovation in Business MarTech Awards 2024 UK

CorporateLivewire: Innovation & Excellence Awards – Business Publication of the Year

CorporateLivewire: Innovation & Excellence Awards - Business Publication of the Year

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Prestige Awards 25_26

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