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Business Partner Magazine

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Data Confirms 80% of Web Traffic Is Now Bots— Did Elon Forget to Rename Twitter Bot? 

February 20, 2025 by BPM Team

AI Crawlers and Marketing Bots Are Surging (2023-2025)

19th February,2025 - Data confirms a dramatic shift—bots now account for 80% of all web traffic, meaning only 1 in 5 website visitors is a REAL human.   This isn’t just a tech problem—it’s a big shift in how the internet works. Businesses are unknowingly paying while … [Read more...]

A/B Testing Your Website Design: What to Test and Why It Matters

February 19, 2025 by BPM Team

Website development layout sketch drawing

This article contains affiliate links. For more info, see disclosure. A high-performing website doesn't happen by chance – it's the result of strategic design, user-focused development, and continuous optimisation. One of the most effective ways to refine your site and boost … [Read more...]

The Importance of Early Christmas Party Planning

February 17, 2025 by BPM Team

The silhouettes of concert crowd in front of bright stage lights

This article contains affiliate links. For more info, see disclosure. While the memories of last year's festive celebrations may still linger, those tasked with organising the next work Christmas do know that early preparation is key to success.  Starting well in advance … [Read more...]

naturalX secures €100 Million to fuel the future of Consumer Health in Europe 

February 17, 2025 by BPM Team

Marvin Amberg

New fund supports proactive healthcare, filling a market gap as consumers take control of their own health journey. Berlin, Germany – 17 February 2025; Healthcare is undergoing a fundamental transformation, shifting from reactive sick care to proactive health management, with … [Read more...]

How the “About” menu item on your company website is a golden opportunity

February 17, 2025 by BPM Team

About us word on lightbox with succulent plant on yellow background

This article contains affiliate links. For more info, see disclosure. By Michael McKown If you've ever found yourself browsing a website and clicking on the "About" link in the menu, you're not alone. That seemingly innocuous tab can actually be a goldmine of information, … [Read more...]

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Innovation in Business MarTech Awards – Best SME Business Support Platform 2024 – UK

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