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Transactional emails are emails automatically sent to prospective clients who have recently interacted with your business. This could be whether they have made a purchase, filled out a survey, downloaded an ebook, etc.
They can serve many business tasks, such as reminding customers of their purchases and providing them with relevant information about products they may like.
This guide will tell you everything you need to know about transactional emails and how to utilize them to simplify and enhance business processes.
Transactional Emails And Utilizing Them
Transactional emails help in establishing a relationship with both current and potential clients.
Whether it’s simply to say thanks for your order or congratulations on your new job, these messages play an important role in keeping customers up-to-date and ensuring a consistent experience across all touchpoints.
Here, we’ve outlined some of the most prominent ways businesses can utilize transactional emails, from shipping notifications to appointment reminders.
You can consider leveraging an email automation service like Mandrill or various Mandrill alternatives for this purpose. Let’s discuss.
Promotional Emails
When it comes to marketing emails, businesses often choose between two types of messages. The first option is transactional emails that focus on customer retention or re-engagement and encourage users to take a specific action, such as opening an attachment.
Alternatively, marketers may choose newsletters that provide general information about a company’s products or services.
Transactional emails are becoming more popular, especially among small businesses looking for ways to increase engagement and sales opportunities without draining resources.
Discount Offers
The easiest way to get started with transactional emails is to send deals and discount offers to customers. This can be as simple as a short note about a discounted service or product or even just an opportunity for first-time customers to register their email addresses.
Certain elements should go into every transactional email campaign, no matter what you offer. Make sure there’s some benefit for your customers; don’t simply offer something because it’s convenient for you.
Welcome Emails
Welcome emails generate 33% more engagement than any other kind of email. An excellent welcome email can serve as a great lead magnet.
If you’re unsure what content will work well in your welcome email, just think about what subscribers signed up for or needed to do once they joined your list.
When they click through your welcome email, it’s important that they can easily find what they need to do to take action. For example, if you have an e-commerce business, you could use a signup form or embedded shopping cart on your site’s homepage.
Email Alerts And Reminders
A transactional email is a message you send to customers when something happens, like an item added to their cart or their account balance reaching a specific amount.
For example, online stores may send customers a welcome email once they sign up and another after making their first purchase.
You can use transactional emails to remind customers about actions they need to take, inform them of upcoming events, or send them birthday wishes.
Post-Purchase Feedback Requests
Why is feedback so important to transactional emails? When running a business, it can be challenging to be sure you’re giving your customers what they want.
A transactional email survey tool allows you to get in touch with your customer base post-purchase and find out if they’re happy with their experience or not.
The information from these surveys will help inform your product development cycle and direct your efforts as an entrepreneur.
Referral Program Notifications
Referral programs are a great way to engage customers and motivate them to buy more. They are also an excellent marketing strategy for increasing sales by relying on friends, family, and colleagues instead of paid advertising.
Referral programs come in all shapes and sizes, but two basic types are an email program and a social media campaign. An email referral program sends reminders or notifications of your program via email with links back to your website.
A social media referral program gives your users access to a branded page where they can share their unique link via social networks like Facebook, Twitter, or LinkedIn.
Key Takeaways
Email marketing is still relevant, and it will be for a long time. You can easily get results with better brand building by looking at transactional emails. More people are checking their emails on mobile devices, so it’s essential to have a well-designed template that makes your content easy to read and navigate.
Include elements like buttons, textboxes, and forms that allow customers to purchase products or sign up for newsletters directly from their email inboxes.
You may also like: Why Should Small Businesses Turn To Email Marketing?
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