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Enhanced customer engagement, expanded market reach, innovative promotions, and immersive brand environments — all of these things and more are what the metaverse promises the business world.
What the metaverse has yet to provide, however, is an accessible and reliable way for the average business to achieve them. But thanks to the recent advances in the world of artificial intelligence (AI), the day when the metaverse is “open for business” may be fast approaching.
The meteoric rise of generative AI in the tech world has seemingly pushed the metaverse into the shadows. Some are even questioning if AI has killed the metaverse, making its promise of infinite virtual frontiers irrelevant. Jaime McMahon, Chief Digital Officer of LineZero, does not believe that is the case.
“ChatGPT and other generative AI tools have definitely not replaced the metaverse,” McMahon says. “The metaverse remains a transformative technology that is on par with AI. What it currently lacks is the type of interface that ChatGPT has, which is something that is easily accessible and sparks curiosity and imagination.”
McMahon’s work at LineZero is focused on enabling organizations to unlock their digital potential. He has partnered with businesses of all sizes, sharing his extensive experience in the technology industry to assist with driving growth through digital transformation. He is also a sought-after speaker who has shared unique insights on a range of technology solutions at talks hosted by industry leaders such as Microsoft, Meta, and VMware.
LineZero is a respected partner of Meta and a multi-award-winning Microsoft Partner that helps organizations in a wide variety of industries to leverage the power of Workplace from Meta to build culture, connection, and community.
“AI seems to be leapfrogging the metaverse right now because people can easily visualize how it will impact and improve their lives,” McMahon explains. “The ease and efficiency of ChatGPT have allowed people to grasp AI’s potential more fully. They can readily see how it could influence their work and their lives.”
Leveraging the power of generative AI
Rather than overshadowing the metaverse, McMahon believes that generative AI holds the power to drive its development, pointing to the potential that AI has for producing content as one element that can help to enhance the metaverse. By powering advanced image generators, AI can help to build the virtual spaces that metaverse visitors will explore.
“One of the key challenges metaverse developers face is making the transition from 2D to 3D space, which involves some complex considerations,” says McMahon. “To engage users, the metaverse needs rich and immersive environments that feel authentic. AI can help with that. It has the power to take something like a metaverse-based shopping mall, for example, and continuously expand it as users move through it, creating an experience that is limitless and dynamic.”
McMahon also sees AI as a tool that can be leveraged to create personalized experiences in the metaverse. “As users pass through the metaverse, AI can recognize their interests and adapt the environment to better align with their preferences,” he explains. “The potential this holds for the business world is very exciting. Imagine a virtual store that learns from a shopper, arranging itself to perfectly meet their unique interests. And the reshuffling could occur seamlessly, keeping the shopper completely immersed in their experience.”
Seeking synergy between the metaverse and AI
While both technologies have profound individual potential for the business world, it seems certain that bringing them together can result in a powerful synergy.
“As AI and the metaverse continue to evolve, they will influence each other’s trajectories,” McMahon predicts. “Advances with one technology will shape the overall life cycle of the other. Over time a process of integration and mutual influence will unfold that will spark innovative and transformative applications. In the end, the synergy will unlock new possibilities in both the AI and Metaverse domains.”
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