In a world of technology, we want things to be done instantly, and each day, people are looking for ways to make every task convenient. In your outreach campaign, whether you’re doing SEO, sending a sales pitch, or promoting a new course you’ve made on your blog, sending bulk emails can be time-consuming and stressful. It can also leave you confused if you are handling an extensive campaign, resulting in recipients not responding or your email automatically ending up in the spam folder or the trash.
The good thing is, experts are continually making things simpler and more convenient for us. Thanks to GMass, we can send bulk emails without the hassle. Here are some reasons why mail merge is helpful to your outreach campaign:
It is lightweight and easy to use
With many tools offering various services, it might make your Gmail respond slow in the long run. On the other hand, a mail merge tool that is multi-purpose and lightweight does exist. You can find a platform that can do both email marketing and cold emails. While you may want to keep your primary email marketing system, switching to a tool that could handle hundreds and thousands of recipients is worth trying.
It can personalize bulk emails
Sending bulk emails will often overwhelm us. With mail merge, you can reach out to people and keep it personalized at the same time. You can easily construct an email template with the same information and customize it for individual addresses. You can use their name and other specific details without sending it to the wrong recipients as tools like GMass have an algorithm to detect a person’s first name based on the email address.
It can track results in real-time
Most mail merge tools have a feature where you can track results of your outreach campaign. You can determine when an email was bounced, clicked, and opened. This will help you know when a person has received and read your email or when you need to look for an alternative email address to reach out to them.
It is easy to install
Mail merge tools are quick to install through Google Chrome extension. You don’t have to be tech-savvy or have extensive coding knowledge. You can access these time-saving tools with just a few clicks.
Mail merge is often a free tool that every individual can use with a Gmail account Sending to send bulk emails. A free account can send 50 emails every 24 hours, which can be enough if you only have a small list of people with which to make contact. But if you want to reach hundreds and thousands of people in a day, you can opt to invest in a monthly or annual subscription depending on your needs. Just take note of Google’s restrictions when it comes to sending a large volume of emails per day.
Mail merge and other tools being innovated are things to be grateful about, especially since most transactions and tasks are now being done online. Using such tools may make you doubt their purpose, but investing in these platforms can go a long way in assisting you with tasks that you do day by day.
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