That’s it, you’ve finally decided that you want to study marketing in college. You are well-acquainted with the tons of possibilities that come after the degree, but what to anticipate during it? Here’s a list of what you can encounter while studying marketing in college.
Specialized Courses and Transferrable Skills Development
First, you’ll have to attend the obligatory introductory and basic courses, which generally encompass such topics as consumer markets, buyer behavior, strategies of advertisement, and targeting specific audiences. After that, you get full access to all of the highly-specific subjects.
Even though you might be interested in all of the courses, of course, you won’t have the opportunity to attend them all. Some sacrifices will have to be made, and you’ll have to pick only a couple of subjects for each academic semester.
The subjects will vary from college to college, from university to university, but here is a sample of possibly available courses to you: interpreting statistics, international marketing, creative marketing, unique advertisement methodologies, among many others.
Be prepared that some of these courses were designed and developed to not only provide you with relevant information but also develop your general competencies, including analytical and divergent thinking, stress management, debating and public speaking, and so on. You will experience many involving exercises, which will really make you think thoroughly before you act.
New and Updated Knowledge Base and Academic Papers
The field of marketing is one of the fastest industries when it comes to incorporating new technologies and ideas, as well as adapting to changes. Fortunately, marketing in higher education shares this aspect of the general field, so you will always have the most recent and updated knowledge available to you.
Most marketing tutors and professors pride themselves on the fact that they always are “in” with the times. You can safely expect that you’ll be doing interesting projects and researches. One of the latest significant developments in the curriculum was the addition of social media marketing. So, anticipate several assignments that concentrate fully on one of the popular social media, like Twitter, Facebook, or Instagram.
Also, you’ll have to write a lot of argumentative paper, expressing and proving your ideas. There are so many similar assignments that some students turn to an essay writing service, simply because there’s not enough time to complete all of the tasks.
Lots and Lots of Case Studies
Don’t worry, and your education won’t consist exclusively of abstract ideas and topics. Marketing is perfect for studying on real-life examples. Case studies will be something that you will endlessly encounter during your college time, as they are intricate analyses of successful (and sometimes disastrous) marketing campaigns from the recent past.
The tutors and professors will employ case studies as examples of what should and what shouldn’t be done, and you yourself will repeatedly reference case studies in your academic works. So, you prepare a little bit for the college by reading up on famous marketing case studies before the learning process will begin. This will free up your time in the future for you not to be in such a hurry when the deadlines start closing in.
Numerous Students With Double Majors
Marketing degree is a very flexible one: it will bring you value both as a standalone course and as a supplementary to another major. The knowledge of creating successful marketing campaigns and establishing a strong rapport with the target audience will become an even greater asset when combined with other business-related competencies.
For example, going for a major in Business Management, Public Relations, or Advertising, alongside Marketing, will significantly increase your personal knowledge base, your professional competency, and your employability. So, some students do a double-major, because it will be such a big boost to their careers. Maybe, you should consider doing this too.
‘There’s No I in Team’ Attitude and Excellent Attendance Rates
The group projects will also be abundant, and, without a good sense of teamwork, no one will get very successful in a Marketing course. It is very common when Marketing tutors and professors will make their students grade each other, check and judge each other’s academic papers, do team debates, perform collaborative researches, and so on. People who aren’t adapted to collaborating closely with other people will have more trouble than others.
Additionally, you will notice that almost all students will always be attending the lectures. Why so? Marketing tutors and professors usually have a lot of on-hands experience themselves, so they tell much more relevant information that can be found in coursebooks.
To Sum Up
Surely, it’s impossible to prepare oneself for the college when you are only a recent school graduate. Still, hopefully, the points explained in the article will help some people to get into a mental state where going to the college to get a Marketing degree won’t be such a terrifying experience.
You may also like: What Employment Options Are Available to Marketing Graduates?