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As a business owner during these unusual times, you know how important it is to have an easily adaptable business structure. Being able to quickly adjust to the major economic and social changes happening around us is the mark of a successful business owner. Although the changes you may need to make will vary on an industry-to-industry basis, some general business concepts can be applied broadly. The following are some great tips for modern business owners, regardless of industry.
1. Know your target audience.
No matter what industry you’re working in, familiarizing yourself with your main demographics and wider customer base is undoubtedly essential. You want to know as much as you can about the type of people who are interested in your services and/or products. One way to gather actionable insights from your customer base is to implement data analytics into your business structure. Whether it’s Google Analytics or another top-tier analytics software, these integrations can help your company gain important insights about who your brand is currently reaching. It can also help you find new and creative ways to expand your brand presence and better serve a wider audience.
2. Properly promote your products.
Running your own small business can be largely rewarding, but when it comes to expanding your brand and promoting your products, it’s easy to feel overwhelmed without a large team helping you along. Every day we see big brands with huge creative teams putting out promotional content with the main goal of standing out from the competition. Even if you don’t have professional photographers or social media directors on your payroll, you can still put out high-quality photo and video content to promote your brand.
One video production company that’s making video marketing more accessible to small businesses is COLDEA Productions. The product video production team at COLDEA understands the power of effective product videos and their positive impact on brand awareness. COLDEA’s video services team creates high-quality video content for all types of brands that need help with product promotion. Their video production team covers every step of the process from the early storyboard to the product demo video, and all the way through to the fully polished finished product that potential buyers will see. Whether you need general marketing videos for brand awareness or more specific product videos and explainer videos for your social media accounts, they can help you create unique and interesting content that will grow your viewership.
3. Build company culture and prioritize employee wellness.
An essential part of owning a business is prioritizing your employees’ wellbeing. So many companies today treat their employees as disposable and fail to recognize the strain of the job on their physical and mental health. Board-certified psychiatrist and international speaker, Dr. Ned Hallowell, has decades of experience working with and inspiring neurodivergent patients. His practice and advocacy focuses on uplifting and encouraging neurodivergent individuals, especially in the workplace. Dr. Hallowell believes that a work environment should embrace neurodiversity and actively work to make the workplace healthy and accommodating.
Dr. Hallowell is committed to promoting the strengths of neurodivergent individuals through his work. He focuses primarily on advocating for individuals with ADHD. He has very personal experience with the topic as he also has ADHD and dyslexia, and he understands how many work environments are set up in a way that makes neurodivergent people inferior. Instead of working against neurodivergent people, management teams need to show a commitment to making the workplace accessible to all and prioritize the mental and emotional health of their whole team. Individuals with ADHD can be productive and efficient with the right tools, and Dr. Hallowell is committed to educating employers and patients on what these tools are and how to implement them.
4. Encourage employee engagement and goal achievement.
During these uncertain times, employee engagement has become a huge concern for employers. Over the last year, many businesses were forced to switch to fully remote operations due to government-mandated stay-at-home-orders. This swift transition to a remote business structure was a drastic change for employers, and they had to find new ways to keep employees engaged and motivated.
One software company that is a driving force among intel management and employee performance tracking integrations is WorkBoard. The WorkBoard OKR framework is utilized by hundreds of small businesses that need a different way to keep their team members on the right track and efficiently working towards achieving company goals. OKR, an acronym that stands for objectives and key results, makes it easy for team members to align their focus with specific business goals and company objectives. The OKR methodology priorities measurable results for company goals, meaning employee metrics and performance reviews are highly quantifiable so employees can see their achievements. Often company objectives lack clarity, and WorkBoard’s OKRs are working to change this notion. Your ambitious goals for your team become the top priority by focusing on specific and measurable key results.
The OKR goal-setting framework also allows you to implement key performance indicators on a team level and individual level, along with providing your team members with action items. This way the most effective way to achieve personal goals and company goals is clearly stated. Keeping your team connected and motivated is easy when you provide them with clarity and measurable goals to work toward. WorkBoard’s OKR software also includes automated performance reviews. As the employer, you choose the frequency of performance reviews, and this feature gives your team the tools and guidance they need to stay on the right track.
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