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Instagram completed its two years after it rolled out IGTV. While IGTV has not taken off probably, Instagram hoped about it, but they are still not dropping it. All signs indicate that Instagram is down doubling on IGTV. They recently updated the IGTV app to promote content creators, and now you can use the IGTV app on the desktop.
Do you think that Instagram is making it even more easier to use it?
To answer this question, we will start with difficult facts. Nowadays, video content is very significant. Social media posts with videos are having 48% more views when compared with other posts. Videos ranked as “the most favorite type of content for consumers in social media” in 2018. No matter what type of industry is yours or you prefer a social media platform. Videos always need to be a part of your content strategy. And this is the reason for choosing IGTV.
IGTV made some changes from its original launch, and it makes it easier to use repurpose videos and easy to promote them on Instagram. By doing this, you can use videos that have already created, reach more new followers, and increase your Instagram presence.
Many brands develop their business on Instagram by creating IGTV series. It is an easy method of creating videos where you just choose a topic or theme and create ongoing (or episodic) content around it.
Another way to organize and schedule your content on social media platforms is content categories. It is about finding the topic or theme for your brand and creating content based on that theme. Creating IGTV series is another way of content categories that exhibits your band and capability.
So, in the spirit of upcycling, repurposing, and creating a category theme, Let’s talk about four excellent ways to create your IGTV series.
Repurpose older
The first thing you have to do before creating an IGTV series is to look at what type of content already exists with you. They include Youtube videos of past webinars, speaking engagements, product demonstrations, or customer reviews. You can choose any one of these for your IGTV series.
To create it you can simply repost any of your videos with some more edits or filters if you need. It will help you to increase your audience. Some of you might be worried to reuse content from your other social media uploads. Undoubtedly, you can post those videos and buy IGTV likes from Snaphappen for the videos to make them seem natural and engaging.
Restore Livestreams
Live streams are one of the most popular content nowadays on many social media platforms. The Real value of the live stream is in the replay. You can save and repost your live stream video on IGTV after its end. By this, your live videos are performing double by reaching and engaging the audience on two platforms. If your videos are longer than 15 seconds and shorter than 1 hour, you can turn these videos into IGTV series. One thing you have to remember is comments in live streams are wont transfer into IGTV. So you can skip this step if you spend a lot of time chatting to people in the comments.
You can also restore any live streams that you host. Previously you can only share your live streams on stories, and it will disappear after 24 hours. But now you can easily add and save it to your IGTV after the end.
Summarize blog post or podcast episodes
Another way to create your IGTV series is to promote or talk about other content you have already created. If you are creating a weekly podcast or blog post, you can use IGTV to promote and talk a little more about those topics, offer more insights into that content. It helps you increase your engagement, get more views, clicks, subscribes, and downloads to your already existing content that you post regularly.
Q&A’s
This IGTV series is another upcycling of Instagram features. Hosting Q&A’s is the easy method of asking your question in Instagram stories. Simply you can post a story with a question sticker and tell your followers you are answering these questions. Your question is related to a particular topic, or it may be general. Then collect all the questions and record a video yourself like answering the questions and turning it into an IGTV series. You can promote these IGTV series in your stories. That will also help you to get more engagements. If you do this regularly, any new followers who come to your page can again watch your Q&A’s series easily.
You always have to remember new content platforms or opportunities that don’t necessarily mean new content. Next time you have this in your mind and start your content marketing with what already you have. It will save more time, money, and energy for you.
You may also like: Step By Step: How to Use Instagram for Business
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