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Today’s consumers are pretty particular about what they are wearing and what they are investing in. Modern shoppers won’t waste a penny on something that won’t reflect their own personality and style. This is why fashion brands need to be more careful to be accountable for their user engagement rates.
To ensure you can provide satisfying customer experiences, you need to learn about the latest fashion trends in the industry to stay ahead in this highly competitive market. Read more for getting an update on what’s going on in the fashion industry and what’s there in store for fashion brands in the upcoming years. Here are the top four fashion trends in 2022 you should know.
1. Virtual Clothing Try-On
If you have been following the trends lately, you might already be aware that more and more customers love the idea of virtual 3D clothing try-on, wherein they can try on different outfits and accessories without actually touching them.
Gone are those days when consumers used to hop through several stores for hours or waste some more in trying out different styles in the trial rooms. Today, customers can put on various clothes using a virtual 3D try-on that measures their body sizes perfectly to deliver the best images and fittings.
2. Social Shopping
There is hardly anyone who has not yet purchased anything from the buying and selling pages and groups on social media channels, like Facebook and Instagram. We spend hours browsing through different styles and fashion trends put up by the local sellers on social media and even place multiple orders.
We take this move not only because it’s convenient to get our favourite outfits or accessories from local shops but also because we are willing to support small businesses. Besides, we are constantly analyzing and even criticizing the outfits of the models or influencers on social channels like Instagram, Facebook, and TikTok.
After the pandemic outbreak, people are highly active on social media, and hence, there’s a massive boost to social selling. The fun fact is more than half of the world today, that’s around 58.4%, uses social media, and across 14 significant industries, over 50% of revenue is generated from social media.
3. Sustainable Fashion
Modern-day customers are more concerned about the significant issues of the world, especially those related to our environment. As a result, buyers prefer greener options while purchasing products, thus pushing the trend towards a more sustainable fashion. This is why we can see a growing trend among fashion shoppers for buying premium quality and durable clothing material that would last for years, thus reducing environmental waste.
4. Higher Customization
This is an era of customization in almost everything. And when it comes to fashion, most of us love to get personalized products and services. That’s because customers are bored of fitting themselves into the latest trends or styles available. This has even pushed many buyers into styling and creating their own dresses.
No, we literally don’t mean that. By styling one’s own dresses, we mean getting one’s custom prints done on everyday outfits, such as t-shirts, leggings, trousers, hoodies, and so on.
It involves a 3D printing technology wherein customers can upload their customized designs or patterns in high resolutions and get them printed either on one side or both. Alternatively, buyers can take the help of digital stylists as well if they are unable to create their own designs. Isn’t it cool?
Takeaway
The trends mentioned above are gaining immense popularity and are expected to take over the traditional shopping methods like visiting a brick-and-mortar store. Fashion brands who manage to adopt these latest trends and technologies can cater to the specific and personal needs of their consumers, thus offering better shopping experiences.
To learn more about the latest trends in the fashion industry and how they will shape its future, visit https://3dlook.me/content-hub/virtual-clothing-try-on/.
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