Have you already allocated time to draft your business’ marketing strategy for 2021? Congratulations, you’re already a step ahead of your competitors. But with so many factors to consider, you may get confused.
Last year’s pandemic changed the way people interact with brands online. The time spent by people online increased, and they became more vocal about their experiences with a particular brand. Digital marketing consultants and specialists believe that the customer buying pattern will evolve, with more people relying on online reviews and feedback before purchasing a product or a service.
This is why creating an effective marketing strategy that covers all the aspects to dominate your competition becomes imperative. An ideal marketing strategy goes to a whole next level when Custom Banner Printing is included with a tinge of business branding. We have shared four tips to keep in mind to draft a great marketing strategy for 2021. Have a look.
Define your Marketing Objectives
Start with defining your business’ marketing goals. Define clearly what you want to achieve in 2021. If you’re confused, use the SMART approach to list down the objectives. SMART stands for:
Be specific about the details. For example, “I want to increase my sales by at least 50% compared to last year“.
Your objectives need to include numbers. For example, “last year’s followers count on my Instagram Account was 9856. This year, I aim to touch 20,000”.
Set goals that you’re sure you will achieve. The ideal approach is to define the nearest milestone to your current standing. In the above example, 20,000 Instagram followers is both measurable and achievable because you’re starting from 9856, not 0.
While defining your goals, don’t get carried away with the idea of success. If you’re setting up your website from scratch, a realistic goal can be getting your first 1000 website visitors in the first 3 months. Expecting an email list of 1000 subscribers would be unrealistic. It would take at least 10,000 website visitors (or even more) to get 10,000 email subscribers in the first three months.
Your goal must include a time window. For example, “50 sales in a month as compared to 44 sales last year”.
Use these factors to define a solid marketing objective that resonates with your business.
The 2020 pandemic did massive damage to the offline market, forcing many small and mid-sized businesses to shut down. However, online businesses saw a staggering 68% increase in sales compared to 2019. 2021 is going to see an exponential growth of online businesses. If you still don’t have a website for your businesses, make this step a priority.
However, only having a website won’t suffice. It should be navigable and load quickly. Remember, a single second of loading-delay of your website can cost you multiple customers. Also, don’t forget to make your website mobile-optimized to rank higher in search results.
Omnichannel Will Be The Key
According to experts, a customer sees a sales-content eight times before deciding to buy it. The omnichannel approach is about being present where your customers are and targeting them on all the channels. For example, let’s say you’re into manufacturing sports shoes.
According to the omnichannel approach, you need to have accounts on all the big platforms like Facebook, Instagram, Linked In, YouTube, and Twitter. Upload content consistently to engage your followers. Moreover, if you’re running ads, make sure that they are active on all the platforms.
Building Relationships through Storytelling
Customers nowadays are more interested in the ‘behind the scenes’ stories of your brand. They want to know how their favorite product was created or how hard their brand works in ensuring quality after-sales service to their customers.
Emotions will play a major role in 2021. The success of your marketing efforts will be determined by the relationships you build with your customers. Go live on Facebook or Instagram, engage with your followers in real-time, and answer their queries. Post images and videos of your team’s brainstorming sessions. By sharing raw and unfiltered posts with the people, you will humanize your brand. The increase in people’s trust will most likely be followed by increased sales.
Several Marketing trends changed in 2020. Businesses that were offline or had all their eggs in the same basket suffered the most. Do not make this mistake in 2021. Focus on your brand’s online presence, try to be present on as many online platforms as possible, and build relationships with your customers. Consider these tips before crafting your marketing strategy for 2021 to ensure great results.
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