In email marketing, Spam is one of the words that are dreaded the most. A lot has been said about testing the design of your email to warm up inbox. However, you must conduct spam tests to understand the potential of your email to deliver messages. This means knowing whether your … [Read more...]
5 Distasteful Marketing Ploys to Avoid
My friend Eileen had a gray-striped cat named Nimbus whose greatest joy was to hunt in the backyard woods and drop his offerings at her back door. Eileen never knew what she'd find when she opened the door--a chipmunk, vole, mole, or bird. Nimbus was easily forgiven--he was a … [Read more...]
