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Business Partner Magazine

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Strategies for Standing Out as a Brand in Today’s Crowded Market

January 16, 2024 by BPM Team

Brand strategies marketing team

Owning and managing a brand can be more challenging than it seems, especially in today’s market. Given the numerous brands that are trying to catch consumers’ attention, how can you make sure your brand steals a march on the obvious competition?  With so many businesses … [Read more...]

Crafting A Unique Value Proposition For Food Products

January 15, 2024 by Sandra Hinshelwood

Unique Value Proposition write on sticky notes isolated on wooden table

In the competitive food industry, creating a compelling and unique value proposition is essential for companies to differentiate their products and connect with consumers. A compelling value proposition communicates the key benefits customers can expect from your food brand. It … [Read more...]

Navigating Data Migration in the Insurance Industry

January 3, 2024 by BPM Team

program code

In a world driven by technological advancements, the insurance industry finds itself at a crucial juncture, grappling with the challenges and opportunities posed by data migration. With a staggering 38% failure rate in data migration projects and concerns about … [Read more...]

What Makes a Packaging Attractive?

December 29, 2023 by BPM Team

cardboard boxes

For businesses that offer a variety of physical products, having good packaging matters. In retail, it isn't only something that holds your product — it can make or break your first impression to your target market. If you look at the market shelves, the one with the most … [Read more...]

Mastering ChatGPT: Expert Tips for Crafting Effective Prompts

December 29, 2023 by BPM Team

ChatGPT, Chat with AI or Artificial Intelligence technology

Welcome to the world of AI-driven communication! In this blog post, we'll dive into the art of effectively using ChatGPT, a powerful AI tool developed by OpenAI. Whether you're a marketer, writer, or curious explorer in the AI landscape, understanding how to craft clear and … [Read more...]

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Recent Posts

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Innovation in Business MarTech Awards – Best SME Business Support Platform 2024 – UK

Innovation in Business MarTech Awards 2024 UK

CorporateLivewire: Innovation & Excellence Awards – Business Publication of the Year

CorporateLivewire: Innovation & Excellence Awards - Business Publication of the Year

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