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Surgoinsville, Tenn., October 29, 2025 — Northstar Logistics, a trusted provider of industrial-grade power solutions, today announced the launch of its new DBA, Wholesale Diesel Generators, marking a significant step in its commitment to clarity, professionalism and customer support. The rebrand includes a modern, streamlined logo and a redesigned website built as a comprehensive resource hub for businesses that depend on reliable power.
While the name has changed, the company’s mission remains the same: to deliver dependable diesel generators at competitive prices.
“We are still Northstar Logistics, with the same products, service, and expertise our customers know and trust,” said company owner, Matthew Lewis. “The new DBA simply makes it clear who we are and what we provide — wholesale generators for businesses that can’t afford to be without power.”
The new logo reflects the company’s updated brand identity, featuring a clean, fresh and modern design that aligns with its focus on quality and dependability. This visual refresh reinforces the company’s role as a trusted partner for industries that require serious power solutions.
The redesigned website offers more than a product showcase. It serves as a central resource hub for industries including construction, agriculture, manufacturing and more, featuring:
- Educational Blog – Articles on topics such as sizing generators, fuel requirements, and industry-specific power strategies.
- Downloadable Guides – In-depth PDF resources to help customers make informed purchasing decisions.
- Industry News – Updates and insights relevant to power-dependent businesses.
- Newsletter Sign-Up – Timely advice, tips, and updates delivered directly to subscribers.
- Free Consultation Requests – Easy access to expert guidance on choosing the right generator.
Wholesale Diesel Generators offers a straightforward three-step process to match customers with the right solution: assess and size, configure the system and provide installation support. This approach ensures every customer gets a generator that is properly designed for their operational needs, whether diesel, solar or hybrid and for prime, mobile, supplemental or standby applications.
“This rebrand is about making it easier for businesses to get the power solutions they need without guesswork,” Lewis added. “With our new name, modern identity and improved website, we’re reinforcing our promise to deliver power you can count on at prices you can’t beat.”
Businesses can explore the new website, access free resources, and sign up for the newsletter at wholesale-generators.com.
A media fact sheet is available here.
About Wholesale Diesel Generators
Wholesale Diesel Generators, a DBA of Northstar Logistics, provides industrial-grade generator systems for prime, mobile, supplemental, and standby applications. Serving industries across the U.S., the company delivers dependable, cost-effective power solutions tailored to each customer’s operational needs.
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Image source: wholesale-generators.com
