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With online lead generation, there are multiple outlets you can leverage that can be integrated into one Internet marketing campaign to drive traffic to your website, and generate leads and sales. However, if one part isn’t working effectively — as with the malfunctioning part of an engine — your entire strategy can come to a screeching halt, and even result in loss of leads.
The “Internet Marketing Lead Generation Ecosystem” infographic by Straight North, an SEO Chicago company, was created to serve as a blueprint to help marketers of all levels:
- Understand how all Internet marketing components can be combined to create an effective online lead generation strategy.
- Find holes in your current lead generation campaign that can be costing you leads.
- Create new alternatives to revamp and scale your current campaign.
Infograhpic created by Straight North, an SEO Chicago company
Also read: Lead Generation Guide
About the Author
With over 25 years of experience in sales and marketing, Brad Shorr is Director of Content Strategy at Straight North, a Chicago-based Internet marketing agency that offers SEO, PPC and web design services. He has written for the American Marketing Association, Forbes, Entrepreneur and other leading online publications.