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When you run a small business, it’s hard to get yourself noticed by others, whether you operate online, or locally, people generally tend to stick to what they know. However, when it comes to online marketing, there are ways you can help to get your business noticed by more people, and it can help your sales significantly. There are many ways you can do this, and some of them will cost money; whereas others are a lot cheaper – you just need to find what’s right for your business.
SEO
If you run your business online, you may be having difficulty getting traffic on your website, so what can you do to get noticed by more people? The answer to that is SEO or search engine optimization. The main goal is to have your website appear higher up on the search list when people search for something that’s relevant to your website. Say you’re selling bicycles, but you’re competing with many people who are more popular and better known – you’re not going to be appearing very high on the list, and you’ll have trouble with competitors. The idea is to change up your website to have more keywords and mentions of what people are searching for, making your page the more relevant results.
Not only is it about changing your own site, but having links that go to your site can also help with the traffic on your website. Like having a link on another website that leads to yours, guaranteeing that you’re going to receive more traffic! You can get help from an SEO company, and you’ll find that the traffic on your site will increase in no time!
Social Media
Social media is a great way for you to get yourself out there and noticed by your audience, all it takes is a bit of work. Sites like Twitter work in a way that you can jump on trending results to attract more people to your page. For example, during Halloween there will likely be a trending tag for something Halloween-related – you can make a post that’s relevant to that tag to bring in more followers. It doesn’t always have to be marketing-related when you make social media posts, and a lot of businesses use this as a way to give their brand a personality. It’s important that you’re able to connect with followers, as it can be a great way to have more people follow suit!
Of course, once you have a following, the promotions and such that you put on your social media page will have a much better return on investment afterward, any ads that you make, or graphics that you have made; they can all benefit from having a bigger audience.
Making your own ads
Having ads made for your business can be expensive, but there are ways that you can do it yourself and have them look professional. Tools like Biteable are for making videos, and offer the user a large library of resources that you can use to make a professional-looking advertisement- It would look great posted on your social media!
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