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It’s been a tough time for businesses; you don’t need us to tell you that. But as we emerge from the wake of the pandemic and ‘learn to live’ with Covid-19, now is the time to look at ways to encourage business growth, mark your mark, and seize those long-awaited opportunities. But where do you start?
Have you thought about music?
Yes, you read it right, music. Wondering where we’re going with this? Read on to discover how music could be the sweet sound of success for your business in 2022…
Turn up the volume of your business
Want to get noticed, keen to stand out from the crowd, and offer that little bit extra over your competitors? Then the answer could lie with music. And the instrument of choice? The piano. Even when not in use, a piano makes a statement and creates an attractive focal point
Intrigued to know more about how a piano can have a positive effect on the business? Here’s how:
- Great PR
Nothing sells like word of mouth, so create a talking point and start a conversation.
Put a piano in a prominent position – reception area, shop window, restaurant entrance – and encourage people to get involved, tagging themselves into your business and posting images and videos on social media. Twitter, Facebook, and Instagram, encourage them all, create some clever hashtags and harness the power of social media to the full.
- Give your business the edge
A new office block, yet another coffee shop. What makes your business venture more exciting than the others competing for attention? Music that’s what. A piano can create a fantastic ambiance, be used for themed events, or simply make people question why it’s there and take note, in turn, etching your name in their memory and making your business harder to forget.
- Staff morale
It’s not just clients who can benefit from putting a piano in situ. Adding instruments to the working environment can be great for staff too.
Need a creative breakout area? Piano playing can increase cognitive ability, boost creativity, aid concentration, and improve mental health. Even if the team isn’t nimble-fingered, a tinkle on the ivories can still boost motivation and help staff destress. And a happy team is a productive team.
Where to start
Tempted to try out a piano in your setting but are short on time to research what model to buy? It’s sensible to opt for a mid-range piano from a reputable manufacturer – such as Yamaha. Or consider one of the Steinway & Sons Upright (Vertical) Pianos.
As a well-regarded brand, they offer a great range of pianos, and a quick internet search will reveal numerous new and pre-owned Yamaha pianos for sale. With a pre-owned model offering savings of up to 50% on the cost of buying new.
Concerned about space and the financial outlay?
Most reputable piano dealers will stock a wide range of Yamaha pianos including the popular Yamaha upright pianos. More compact in their design, upright models are ideal if you’re short on space…although there’s no denying the elegance of a grand.
If you’re not ready to commit to owning a piano outright, but are keen to see if music could help to boost your business, there are numerous reputable piano dealers offering hire options, worth looking into. Perhaps you could hire a piano for serval weeks as part of a fun promotion or series of themed events? However you decide to harness the power of music, we’re pretty confident, once you’ve experienced the benefits, you won’t look back!
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