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Following yesterday’s massive AWS network disruption, Hammer stresses that redundancy and on-premise control are no longer ‘nice-to-haves,’ but essential business lifelines.
BASINGSTOKE, UK 22nd October 2025, The widespread, hours-long network outage affecting Amazon Web Services (AWS) on Monday, 20 October 2025, served as a catastrophic global reminder: total reliance on a single, centralized cloud platform leaves businesses powerless.
With global services from major banking institutions (Lloyds Banking) to global tech giants (Google and Microsoft) suddenly going dark, the incident highlighted the critical vulnerability inherent in the digital economy’s current structure. The root cause of the disruption was traced to a DNS resolution issue in the US-EAST-1 region, which rapidly cascaded across the internet, halting productivity, stalling transactions, and impacting thousands of businesses.
Adam Blackwell – Director of AI, Server and Advanced Technology
The Hybrid Imperative: Control and Continuity
Hammer Distribution is urging enterprises to immediately reassess their infrastructure strategy to pivot from dependency to control. The only genuine solution to mitigating this systemic risk is a robust Hybrid Infrastructure model.
Hammer, a specialist distributor of enterprise server and storage solutions, is positioned to help businesses deploy or enhance their on-premise foundation:
- Anchoring Critical Workloads: Utilising datacentre-ready servers, powered by leading-edge technologies from partners including Seagate, Quantum, Western Digital, and DataCore, to keep core applications and sensitive data running, independent of public cloud stability.
- Guaranteeing Uptime: Ensuring that when the cloud takes a “nap,” vital internal processes and most important customer-facing services stay wide awake.
“Ask yourself: If your critical systems went offline for an hour, what would it cost you? Relying on a single point of failure is an unacceptable business risk in today’s always-on world,” added Blackwell.
Hammer Distribution is ready now to partner with businesses seeking to future-proof their operations with custom-built, continuity-focused hybrid solutions.
Call to Action: Stay resilient with hybrid infrastructure. Contact Hammer Distribution today to design a solution that keeps your business wide awake.
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About Hammer
Hammer is Europe’s leading specialist in enterprise technology distribution, offering a complete “Everything Enterprise” portfolio across servers, storage, networking, components, cybersecurity, AI, and infrastructure solutions. Operating as a strategic division of DCC Technologies, one of the world’s largest and most trusted technology distributors, Hammer delivers unmatched value through dedicated expertise, flexible service models, and deep vendor relationships.
With a vision to be the foremost enterprise solutions provider in EMEA, Hammer empowers resellers, MSPs, and integrators to unlock growth and stay ahead of the curve in today’s rapidly evolving IT landscape. Our approach is rooted in specialism — from dedicated PODs in the UK and regional security teams in Europe, to bespoke whitebox solutions and enterprise-class components built to spec.
As a true value-added distributor, we don’t just move boxes. We provide insight, consultancy, and hands-on support helping partners design, deploy, and scale technologies that power digital transformation. We’re also committed to a sustainable future, with ambitious targets to reduce carbon emissions by 50% by 2030, and a focus on energy-efficient innovation across our portfolio.
To find out more, visit: https://www.hammerdistribution.com/
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