In Sydney's digital world, a quiet change is happening. A small digital agency in Surry Hills found that their WordPress hosting used more energy than their office's electricity. This discovery led to a big shift towards green web hosting in Sydney. WordPress hosting in Sydney … [Read more...]
Website Design Tips for Local vs National Businesses
Building a website isn't one-size-fits-all. What works for a national company trying to reach millions of customers across the country won't necessarily work for a local business trying to connect with people in their neighborhood. Local and national businesses have completely … [Read more...]
A/B Testing Your Website Design: What to Test and Why It Matters
This article contains affiliate links. For more info, see disclosure. A high-performing website doesn't happen by chance – it's the result of strategic design, user-focused development, and continuous optimisation. One of the most effective ways to refine your site and boost … [Read more...]
How the “About” menu item on your company website is a golden opportunity
This article contains affiliate links. For more info, see disclosure. By Michael McKown If you've ever found yourself browsing a website and clicking on the "About" link in the menu, you're not alone. That seemingly innocuous tab can actually be a goldmine of information, … [Read more...]
7 Ways to Make Your Homepage Convert
Twenty seconds. That’s the time a user will typically spend on a web page when it doesn’t hold their interest. If you want to generate leads from your website, you need to make your homepage engaging, easy to understand, and primed for conversion. From value propositions to … [Read more...]
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